Tag: marketing technologies

August 30, 2017

So, your local search marketing is all in order. Your ranking is improving, and citation building is an integral part of your strategy. That’s great, but to build a competitive strategy, your business needs a little something extra. Enter user-generated content (content […]

August 29, 2017

Content marketing is gaining more and more of brand budgets, with 80 percent of marketers investing in it in 2016 — 52 percent of whom were increasing their spend, according to Target Marketing’s recently released study, “Marketing Mix Trends 2010-2016.” […]

August 28, 2017

If you’re like many content marketers, when you tell your mom your job title, she reacts with a perplexed smile and something like, “Oh, so what do you do?” An explanation fit for a layperson only yields a brief, labored […]

July 7, 2017

Marketing automation helps small businesses compete with large organizations by helping them accomplish more with less manpower and time. Automation need not necessarily be expensive, contrary to popular beliefs. Most of this software offer affordable monthly subscriptions. Lead conversion is […]

July 7, 2017

You’ll find a ton of blog posts and resources intended to help give you content marketing ideas, and most of them present various angles marketers are using now… how-to’s, lists, comparisons, newsjackers, customer stories, etc. I’ve written plenty of content […]

June 15, 2017

SEO copywriting was certainly a legitimate service in the days when keyword stuffing and density were factors to consider in making webpages more visible in organic search. Nevertheless, great content remained the core of successful digital marketing campaigns over the years. You […]

June 13, 2017

B2B companies have an attention problem. As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. They’re going through the motions, and their results are […]

June 9, 2017

Are you familiar with account based marketing (ABM)? Do you have experience to share or questions you’d like answered? Please click here to let us know if you’re open to a short interview with one of our researchers. Our aim is to […]

June 7, 2017

When you’re looking for an influencer to partner with on social media, finding the best fit for your business is essential if you’re to get the best bang for your buck. The ideal influencer tends to have three key abilities: the […]

June 2, 2017

Mobile search is overtaking the travel industry and the vertical’s marketers are tech laggards, finds recent research presented by Think With Google. Travel marketers are still thinking desktops rule, but if consumers find what they want quickly and can convert […]

June 2, 2017

It’s 12 p.m., do you know what your content team is doing? If you’re a senior manager, it can be difficult—okay, impossible—to know what your team is up to on a day-to-day basis. Is Jim actually “just finishing up” that […]

May 31, 2017

I know, I know, if somebody writes one more thing about content you’re going to lose it, but hear me out, I actually think I can make you change your mind about content. Inbound marketing is a powerful approach that businesses […]

May 25, 2017

This may be the best content marketing integration I’ve experienced. And that’s an increasingly important topic, as content marketers fret about how to get eyeballs and ear holes to their creations. Should they use social? Search? Ads? Influencers? All have […]

May 25, 2017

B2B content marketers: It’s time to get over our inferiority complex. Yes, the B2C folks are over there marketing cool stuff like basketball shoes and energy drinks, while we’re stuck with cloud software solutions and medical imaging machinery. Yes, we’re […]

May 24, 2017

Marketing automation is helping bookkeeping firm Sum of All Numbers create a sales management pipeline, to keep track of sales and onboarding. The Fremont, CA-based firm, founded in 2006, works with $500,000 to $5 million companies. The virtual company (everyone […]

May 23, 2017

The rise of ad-blocking software has forced many brands to re-think their advertising efforts. More and more they’re finding meaningful results with influence marketing, but the influencer landscape is a massive ecosystem. And while brands scramble to shift from macro-influencers […]

May 23, 2017

There are many tried and true strategies when it comes to generating sales online. But with the nonstop growth in influencer popularity (whether it’s a social media personality, a blogger with a killer fan base, or both) influencer marketing has […]

May 18, 2017

This week, I’m on a pilgrimage in the desert. No, not the one my Jewish nana really wants me to take; it’s the one my CMO (very easily) talked me into—the SiriusDecisions Summit in Las Vegas, which secretly has the […]

May 17, 2017

As a social media manager, boosting key social media performance metrics such as likes, shares, mentions, and re-tweets is good, but in order to achieve optimum social media success, you also need to tap into the power of your influencers and existing […]

May 17, 2017

Who has a better chance of becoming a paying customer — a random user who is searching for relevant goods and services, or someone who was one click away from actually making a purchase on your website? The answer to […]