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Tag: marketing technologies


Content Marketing, Marketing Technologies

Individualization Is the New Personalization — AI Meets Content Marketing in 2018

January 8, 2018

Via: Target Marketing

How we navigate the universe is decidedly omnichannel, so one digital platform or touchpoint does not bear more influence on customer purchases than another. Instead, how and why consumers engage and take action is tightly tied to their interests as […]


Email Marketing, Marketing Channels

Revamp Your Email Marketing in 2018

January 4, 2018

Via: Target Marketing

If optimizing your brand’s email marketing program didn’t make your list of New Year’s resolutions, you may want to reconsider. Email drives more ROI than any other marketing channel, with an average return of $38 for every dollar spent. It’s […]


Content Marketing, Marketing Technologies

Creating B2B Content That Connects

January 2, 2018

Via: Chief Marketer

When creating copy, do you write what you want to say—or what your audience actually wants to hear? “Having the right words is critical, because in marketing as in scrabble, some words are worth more than others,” says Nancy Harhut, […]


Marketing Technologies, Other technologies

How to Future-Proof Your Marketing

December 8, 2017

Via: Target Marketing

I went to quite a few conferences this year and listened to a lot of speakers talk about the future. But one of the most interesting sessions I caught was how HubSpot is actually working to “future-proof” its marketing. So […]


Marketing Technologies, Other technologies

Looking to Utilize Influencer Marketing? Don’t Forget About Bloggers

December 8, 2017

Via: Social Media Today

Social media influencers are the flashy new way for brands to advertise, but when most marketers hear the word “influencer,” they probably think about Facebook, Instagram, Twitter, and Snapchat. They also probably think about Kim Kardashian West, and the absurd rates being […]


Email Marketing, Marketing Channels

3 Signs There Are Gaps in Your Email Marketing Strategy

September 11, 2017

Via: Target Marketing

Email continues to be a vital marketing channel for businesses, with 47 percent of marketers reporting that email generates the most ROI for their organization, according to Emma’s recent 2017 Industry Report. In addition, the report showed that 58 percent of […]


Content Marketing, Marketing Technologies

Why Earned Media is Vital for Content Marketing Success

September 6, 2017

Via: Social Media Today

“Your reputation precedes you.” This phrase is becoming increasingly common in a world where consumers dig deep into brands before they commit to buying anything. First impressions count, especially when you’re fighting against a sea of competitors all struggling for […]


Marketing Channels, Web Advertising

How to Use LinkedIn Video to Boost Your Performance

September 6, 2017

Via: Social Media Today

In today’s online marketplace – especially if you’re a business coach or consultant – the fastest, easiest and most effective way to win new business is by getting your face, voice and personality in front of potential prospects. Online video is an […]


Content Marketing, Marketing Technologies

The Best Content Marketing of May: Brands, Take Note

September 5, 2017

Via: The Content Strategist

The brand magazine has played a really interesting role in the content marketing boom we’ve seen over the last half decade. As people continue to declare print dead, brands are still lining up to produce expensive glossy magazines. Why? Because […]


Content Marketing, Marketing Technologies

Why Marketers Abandon Their Content Strategies Too Soon

September 1, 2017

Via: The Content Strategist

Former heavyweight champion Mike Tyson once said, “Everybody has a plan until they get punched in the mouth.” The line gets at something most people can appreciate, regardless of whether they’ve been in the ring. As the SVP of enterprise […]