Automation, Marketing Technologies
February 23, 2018
Via: Chief MarketerMarketing automation is helping Amplify Credit Union maximize online engagement with members and improve lead gen efforts. In the past, Amplify had communicated with loan customers via direct mail. Deploying Salesforce Marketing Cloud enabled it to track various areas of its portfolio it previously […]
February 22, 2018
Via: Chief MarketerEnsuring your marketing campaigns include purpose and meaning has become even more important to create meaningful relationships with consumers and shoppers to build trust and loyalty. Meaningful marketing is the new norm and the key stakeholders—the brand, the shopper and the […]
Content & SEO, Marketing Technologies
February 22, 2018
Via: Convince and ConvertB2B content marketing is almost universally embraced. 87 percent of all business-to-business organizations are using content, according to an eMarketer survey of firms with 100 employees or more. So the question about B2B content marketing isn’t WHETHER it’s a viable […]
January 24, 2018
Via: Chief MarketerSiloed B2B data is the biggest challenge B2B marketers face when it comes to achieving their go-to-market goals, according to a new study from the Harvard Business Review (HBR). Over half of respondents (55 percent) to the survey, sponsored by […]
Content & SEO, Marketing Technologies
January 24, 2018
Via: Chief MarketerThe phrase “content is king” has become a marketing cliché, but that doesn’t make it any less true. The problem is that many marketers get so caught up in creating a regular stream of content that they forget what makes […]
Email Marketing, Marketing Channels
January 12, 2018
Via: Target MarketingLast month, I shared a collection of retail industry benchmarks to help with 2018 planning, and noted the fact that email has grown significantly to 3.7 billion users in 2017. As we enter the new year, it’s also an ideal time to review […]
Email Marketing, Marketing Channels
January 9, 2018
Via: Econsultancy blogBig-name brands have been exploring ways to turn email from a traffic channel to a direct revenue generator, and I expect this to be a big focus in 2018. Embedded ‘Buy Now’ options, allowing consumers to purchase goods and services […]
Content & SEO, Marketing Technologies
January 8, 2018
Via: Target MarketingHow we navigate the universe is decidedly omnichannel, so one digital platform or touchpoint does not bear more influence on customer purchases than another. Instead, how and why consumers engage and take action is tightly tied to their interests as […]
Marketing Technologies, Other Technologies
January 8, 2018
Via: Econsultancy blogLast year, influencer marketing became a billion-dollar industry, with reports suggesting that it could be worth a whopping $2.38bn by the time 2019 rolls around. Other research suggests a similarly positive outlook. Rakuten Marketing found that 75% of marketers plan to spend […]
Email Marketing, Marketing Channels
January 4, 2018
Via: Target MarketingIf optimizing your brand’s email marketing program didn’t make your list of New Year’s resolutions, you may want to reconsider. Email drives more ROI than any other marketing channel, with an average return of $38 for every dollar spent. It’s […]
Content & SEO, Marketing Technologies
January 2, 2018
Via: Chief MarketerWhen creating copy, do you write what you want to say—or what your audience actually wants to hear? “Having the right words is critical, because in marketing as in scrabble, some words are worth more than others,” says Nancy Harhut, […]
Marketing Technologies, Other Technologies
December 8, 2017
Via: Target MarketingI went to quite a few conferences this year and listened to a lot of speakers talk about the future. But one of the most interesting sessions I caught was how HubSpot is actually working to “future-proof” its marketing. So […]
Marketing Technologies, Other Technologies
December 8, 2017
Via: Social Media TodaySocial media influencers are the flashy new way for brands to advertise, but when most marketers hear the word “influencer,” they probably think about Facebook, Instagram, Twitter, and Snapchat. They also probably think about Kim Kardashian West, and the absurd rates being […]
Email Marketing, Marketing Channels
September 11, 2017
Via: Target MarketingEmail continues to be a vital marketing channel for businesses, with 47 percent of marketers reporting that email generates the most ROI for their organization, according to Emma’s recent 2017 Industry Report. In addition, the report showed that 58 percent of […]
Content & SEO, Marketing Technologies
September 6, 2017
Via: Social Media Today“Your reputation precedes you.” This phrase is becoming increasingly common in a world where consumers dig deep into brands before they commit to buying anything. First impressions count, especially when you’re fighting against a sea of competitors all struggling for […]
Marketing Channels, Web Advertising
September 6, 2017
Via: Social Media TodayIn today’s online marketplace – especially if you’re a business coach or consultant – the fastest, easiest and most effective way to win new business is by getting your face, voice and personality in front of potential prospects. Online video is an […]
Content & SEO, Marketing Technologies
September 5, 2017
Via: The Content StrategistThe brand magazine has played a really interesting role in the content marketing boom we’ve seen over the last half decade. As people continue to declare print dead, brands are still lining up to produce expensive glossy magazines. Why? Because […]
Content & SEO, Marketing Technologies
September 1, 2017
Via: The Content StrategistFormer heavyweight champion Mike Tyson once said, “Everybody has a plan until they get punched in the mouth.” The line gets at something most people can appreciate, regardless of whether they’ve been in the ring. As the SVP of enterprise […]
Content & SEO, Marketing Technologies
August 31, 2017
Via: Target MarketingWhy does attribution matter in content marketing? Money, that’s why. More pointedly, attribution matters because the denizens of the C-suite don’t care about clicks, likes, follows or friends. They care about business outcomes, and you need to be able to […]
Content & SEO, Marketing Technologies
August 30, 2017
Via: Social Media TodayPlease raise your hand if you’re doing content marketing. Wow, that’s basically everyone here. Awesome. Now, please keep your hand up if you’re measuring the effectiveness of your content marketing. Uh-oh, why did so many hands go down? Actually, I […]