December 15, 2023
Via: Convince and ConvertConvince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. Now it has become one of the longest running marketing podcasts in existence, […]
Content & SEO, Marketing Channels
November 3, 2023
Via: Search Engine LandIf you are anything like me, once you start diving into a project, it can be difficult to stop. Doing SEO feels like dealing with a never-ending set of tasks. Setting boundaries is essential for managing expectations and caring for […]
Marketing Technologies, Other Technologies
July 8, 2021
Via: Convince and ConvertBy now, nearly everyone agrees that video is the premier medium for effective content marketing. You can find statistics galore back up that claim—including some jaw-dropping numbers from information hub 50Wheel. According to their report, ninety-one percent of marketers say […]
March 29, 2021
Via: Diana Beverly RossEmail marketing’s growing popularity and value are nowhere near its end. On the contrary, email is one of the most trusted and efficient tools of communication. Today, there are 3.9 billion people using email; this number is expected to increase […]
Content & SEO, Marketing Technologies
February 1, 2021
Via: Convince and ConvertDo you see a negative trend in your Google Analytics account? Are you wondering why your organic traffic is down? Is this time to panic? Not necessarily. Before you rush to find a new agency to try and figure out […]
Email Marketing, Marketing Channels
January 29, 2021
Via: EntrepreneurThings aren’t always as they appear, and this especially applies to email marketing. The email landscape changes frequently, yet some misconceptions persist. As some of the attitudes and practices of yesteryear no longer apply, take a look at five misconceptions […]
Marketing Technologies, Other Technologies
January 18, 2021
Via: Convince and ConvertFor marketers, technology alone is not the solution to achieving marketing goals, but when you understand your goals and implement the right marketing technology to meet your goals, it is the perfect combination to generate the results you need to […]
January 7, 2021
Via: AdweekWednesday morning, I woke up to the news that Georgia Democrats flipped the Senate. I reflected on how fortunate I am to have witnessed the elections of the first African-American president, the first African-American vice president, and now, the election […]
July 16, 2020
Via: CMOWe’re living in a time of the ‘#noveleconomy’, a new and unusual time marked by the coronavirus, where the number one driver has to be customers and employees, Salesforce global innovation evangelist, Brian Solis, claims. “We have to learn, whether […]
Marketing Technologies, Other Technologies
March 16, 2020
Via: Target MarketingYou know the more reps you do in the gym, the stronger you get. Well, reps can make your B2B copy stronger, too. Only the kind of rep we use in marketing is REP, which stands for rational, emotional, and […]
Marketing Technologies, Other Technologies
February 21, 2020
Via: Target MarketingThe hype about marketing to Millennials is so abundant that it’s borderline tiresome. But marketers who don’t take this trend seriously will hurt their brands for years to come. Millennials, or people ranging from ages 23 to 38, are estimated […]
Email Marketing, Marketing Channels
January 30, 2020
Via: Target MarketingFor years, email marketers have debated over what’s the just-right frequency for sending emails that effectively engage — but don’t overwhelm — subscribers. Is daily too often? Is weekly comfortable? Bi-weekly? What frequency maximizes email engagement? While some suggest that […]
Marketing Channels, News, Social Media Marketing
January 15, 2020
Via: AdweekLinkedIn revealed three new features for pages Wednesday: invite to follow, LinkedIn Live and the ability for page administrators to share updates from either their profiles or their pages, directly via the professional network’s homepage. The company said in a […]
December 19, 2019
Via: Chief MarketerThe Federal Trade Commission recently issued a handy set of guidelines for influencers to follow—with cute illustrations to boot—to help them comply with its regulations. It goes as far as to suggest disclosures depending on whether endorsements are pictures, videos […]
October 24, 2019
Via: Target MarketingIn order to create direct mail that enhances your ROI, you need to come up with a strategy to get attention, as well as offer products or services that are relevant to your audience. There are so many choices for […]
Marketing Technologies, Other Technologies
April 4, 2018
Via: Target MarketingThe customer journey crosses many channels. But until recently, most industries treated each channel discreetly, as individual silos. We’ve talked about multichannel marketing and cross-channel marketing, but creating unified omnichannel customer experiences has mostly been the province of retailers and […]
Marketing Technologies, Other Technologies
April 3, 2018
Via: The Content StrategistIn July 2017, Kylie Jenner posted an image of herself wearing Beats by Dre headphones on Instagram. The shot shows Jenner’s profile, brushed bronze with makeup. It’s perfectly lit against a lush brown backdrop. Over her ears rest a pair […]
Content & SEO, Marketing Technologies
February 28, 2018
Via: Target MarketingGenerating content that is relevant to your audience is easy; delivering unique content that actually serves its needs is significantly more difficult. That requires a content strategy. These days, it’s not enough to produce loads of content based on keyword […]
Marketing Technologies, Mobile Marketing
February 27, 2018
Via: Econsultancy blogIt is a tool most commonly used for breaking news, but recent research suggests that push notifications are increasingly being used by brands of all kinds. According to LeanPlum, three times more push notifications were sent on Black Friday 2017 compared […]
Content & SEO, Marketing Technologies
February 27, 2018
Via: Target MarketingIt isn’t always easy to measure the impact of your content marketing or attribute sales, leads or lead quality accurately. One way to improve the quality of your measurement is to improve the quality of your metrics. Analytics data is […]