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Tag: marketing technologies


Marketing Technologies, Other technologies

The State of Omnichannel Marketing

April 4, 2018

Via: Target Marketing

The customer journey crosses many channels. But until recently, most industries treated each channel discreetly, as individual silos. We’ve talked about multichannel marketing and cross-channel marketing, but creating unified omnichannel customer experiences has mostly been the province of retailers and […]


Marketing Technologies, Other technologies

The Good and Bad of B2B Influencer Marketing

April 3, 2018

Via: The Content Strategist

In July 2017, Kylie Jenner posted an image of herself wearing Beats by Dre headphones on Instagram. The shot shows Jenner’s profile, brushed bronze with makeup. It’s perfectly lit against a lush brown backdrop. Over her ears rest a pair […]


Content Marketing, Marketing Technologies

Building an Audience-Focused Content Strategy

February 28, 2018

Via: Target Marketing

Generating content that is relevant to your audience is easy; delivering unique content that actually serves its needs is significantly more difficult. That requires a content strategy. These days, it’s not enough to produce loads of content based on keyword […]


Marketing Technologies, Mobile Marketing

Push notifications are rising: Here’s four examples of brands using them well

February 27, 2018

Via: Econsultancy blog

It is a tool most commonly used for breaking news, but recent research suggests that push notifications are increasingly being used by brands of all kinds. According to LeanPlum, three times more push notifications were sent on Black Friday 2017 compared […]


Content Marketing, Marketing Technologies

Content Marketing: Better Metrics Mean Better Measurement

February 27, 2018

Via: Target Marketing

It isn’t always easy to measure the impact of your content marketing or attribute sales, leads or lead quality accurately. One way to improve the quality of your measurement is to improve the quality of your metrics. Analytics data is […]


Automation, Marketing Technologies

Amplify Uses Marketing Automation to Boost Engagement

February 23, 2018

Via: Chief Marketer

Marketing automation is helping Amplify Credit Union maximize online engagement with members and improve lead gen efforts. In the past, Amplify had communicated with loan customers via direct mail. Deploying Salesforce Marketing Cloud enabled it to track various areas of its portfolio it previously […]


Marketing Channels, Traditional Marketing

How to Add Meaning and Purpose to Marketing

February 22, 2018

Via: Chief Marketer

Ensuring your marketing campaigns include purpose and meaning has become even more important to create meaningful relationships with consumers and shoppers to build trust and loyalty. Meaningful marketing is the new norm and the key stakeholders—the brand, the shopper and the […]


Content Marketing, Marketing Technologies

9 B2B Content Marketing Musts for 2018

February 22, 2018

Via: Convince and Convert

B2B content marketing is almost universally embraced. 87 percent of all business-to-business organizations are using content, according to an eMarketer survey of firms with 100 employees or more. So the question about B2B content marketing isn’t WHETHER it’s a viable […]


News

Siloed Data Stifling B2B Marketing Efforts: Survey

January 24, 2018

Via: Chief Marketer

Siloed B2B data is the biggest challenge B2B marketers face when it comes to achieving their go-to-market goals, according to a new study from the Harvard Business Review (HBR). Over half of respondents (55 percent) to the survey, sponsored by […]


Content Marketing, Marketing Technologies

13 Tips for Creating More Useful B2B Content

January 24, 2018

Via: Chief Marketer

The phrase “content is king” has become a marketing cliché, but that doesn’t make it any less true. The problem is that many marketers get so caught up in creating a regular stream of content that they forget what makes […]