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Tag: marketing technologies


News

5 Marketing Rules to Follow in 2024 From Top-Tier Brands

December 15, 2023

Via: Convince and Convert

Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. Now it has become one of the longest running marketing podcasts in existence, […]


Content & SEO, Marketing Channels

The secret to work-life harmony in SEO: Setting boundaries

November 3, 2023

Via: Search Engine Land

If you are anything like me, once you start diving into a project, it can be difficult to stop. Doing SEO feels like dealing with a never-ending set of tasks. Setting boundaries is essential for managing expectations and caring for […]


Marketing Technologies, Other Technologies

5 Rules of Cost-Effective Video Marketing

July 8, 2021

Via: Convince and Convert

By now, nearly everyone agrees that video is the premier medium for effective content marketing. You can find statistics galore back up that claim—including some jaw-dropping numbers from information hub 50Wheel. According to their report, ninety-one percent of marketers say […]


Editorial

13 Email Marketing Dos & Don’ts You Should Know About in 2021

March 29, 2021

Via: Diana Beverly Ross

Email marketing’s growing popularity and value are nowhere near its end. On the contrary, email is one of the most trusted and efficient tools of communication. Today, there are 3.9 billion people using email; this number is expected to increase […]


Content & SEO, Marketing Technologies

Why Is My Organic Traffic Down? Here Are 4 Things to Check

February 1, 2021

Via: Convince and Convert

Do you see a negative trend in your Google Analytics account? Are you wondering why your organic traffic is down? Is this time to panic? Not necessarily. Before you rush to find a new agency to try and figure out […]


Email Marketing, Marketing Channels

5 Mistakes You’re Making With Your Email List

January 29, 2021

Via: Entrepreneur

Things aren’t always as they appear, and this especially applies to email marketing. The email landscape changes frequently, yet some misconceptions persist. As some of the attitudes and practices of yesteryear no longer apply, take a look at five misconceptions […]


Marketing Technologies, Other Technologies

5 Tips for Selecting Marketing Technology, Based on Research

January 18, 2021

Via: Convince and Convert

For marketers, technology alone is not the solution to achieving marketing goals, but when you understand your goals and implement the right marketing technology to meet your goals, it is the perfect combination to generate the results you need to […]


News

Brands: This Is Not a Marketing Moment

January 7, 2021

Via: Adweek

Wednesday morning, I woke up to the news that Georgia Democrats flipped the Senate. I reflected on how fortunate I am to have witnessed the elections of the first African-American president, the first African-American vice president, and now, the election […]


Marketing Channels

Redefining the human-centred approach to marketing

July 16, 2020

Via: CMO

We’re living in a time of the ‘#noveleconomy’, a new and unusual time marked by the coronavirus, where the number one driver has to be customers and employees, Salesforce global innovation evangelist, Brian Solis, claims. “We have to learn, whether […]


Marketing Technologies, Other Technologies

How to Make Your B2B Copy 3X Stronger with REPs

March 16, 2020

Via: Target Marketing

You know the more reps you do in the gym, the stronger you get. Well, reps can make your B2B copy stronger, too. Only the kind of rep we use in marketing is REP, which stands for rational, emotional, and […]


Marketing Technologies, Other Technologies

4 Ways to Tailor Your Marketing Efforts to Millennials

February 21, 2020

Via: Target Marketing

The hype about marketing to Millennials is so abundant that it’s borderline tiresome. But marketers who don’t take this trend seriously will hurt their brands for years to come. Millennials, or people ranging from ages 23 to 38, are estimated […]


Email Marketing, Marketing Channels

Relevancy Trumps Frequency in Maximizing Email Engagement

January 30, 2020

Via: Target Marketing

For years, email marketers have debated over what’s the just-right frequency for sending emails that effectively engage — but don’t overwhelm — subscribers. Is daily too often? Is weekly comfortable? Bi-weekly? What frequency maximizes email engagement? While some suggest that […]


Marketing Channels, News, Social Media Marketing

LinkedIn Adds 3 New Features to Pages

January 15, 2020

Via: Adweek

LinkedIn revealed three new features for pages Wednesday: invite to follow, LinkedIn Live and the ability for page administrators to share updates from either their profiles or their pages, directly via the professional network’s homepage. The company said in a […]


News

What Brand Marketers Should Teach Influencers About FTC Compliance

December 19, 2019

Via: Chief Marketer

The Federal Trade Commission recently issued a handy set of guidelines for influencers to follow—with cute illustrations to boot—to help them comply with its regulations. It goes as far as to suggest disclosures depending on whether endorsements are pictures, videos […]


Uncategorized

Direct Mail Enhancement Strategy: Part 1, Paper Stock

October 24, 2019

Via: Target Marketing

In order to create direct mail that enhances your ROI, you need to come up with a strategy to get attention, as well as offer products or services that are relevant to your audience. There are so many choices for […]


Marketing Technologies, Other Technologies

The State of Omnichannel Marketing

April 4, 2018

Via: Target Marketing

The customer journey crosses many channels. But until recently, most industries treated each channel discreetly, as individual silos. We’ve talked about multichannel marketing and cross-channel marketing, but creating unified omnichannel customer experiences has mostly been the province of retailers and […]


Marketing Technologies, Other Technologies

The Good and Bad of B2B Influencer Marketing

April 3, 2018

Via: The Content Strategist

In July 2017, Kylie Jenner posted an image of herself wearing Beats by Dre headphones on Instagram. The shot shows Jenner’s profile, brushed bronze with makeup. It’s perfectly lit against a lush brown backdrop. Over her ears rest a pair […]


Content & SEO, Marketing Technologies

Building an Audience-Focused Content Strategy

February 28, 2018

Via: Target Marketing

Generating content that is relevant to your audience is easy; delivering unique content that actually serves its needs is significantly more difficult. That requires a content strategy. These days, it’s not enough to produce loads of content based on keyword […]


Marketing Technologies, Mobile Marketing

Push notifications are rising: Here’s four examples of brands using them well

February 27, 2018

Via: Econsultancy blog

It is a tool most commonly used for breaking news, but recent research suggests that push notifications are increasingly being used by brands of all kinds. According to LeanPlum, three times more push notifications were sent on Black Friday 2017 compared […]


Content & SEO, Marketing Technologies

Content Marketing: Better Metrics Mean Better Measurement

February 27, 2018

Via: Target Marketing

It isn’t always easy to measure the impact of your content marketing or attribute sales, leads or lead quality accurately. One way to improve the quality of your measurement is to improve the quality of your metrics. Analytics data is […]