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Tag: marketing technologies


Content Marketing, Marketing Technologies

5 Reasons No One Cares About Content Marketing

June 26, 2017

Via: Convince and Convert

If you’re like many content marketers, when you tell your mom your job title, she reacts with a perplexed smile and something like, “Oh, so what do you do?” An explanation fit for a layperson only yields a brief, labored […]


Content Marketing, Marketing Technologies

Why Marketers Abandon Their Content Strategies Too Soon

June 23, 2017

Via: The Content Strategist

Former heavyweight champion Mike Tyson once said, “Everybody has a plan until they get punched in the mouth.” The line gets at something most people can appreciate, regardless of whether they’ve been in the ring. As the SVP of enterprise […]


Content Marketing, Marketing Technologies

Content Marketing Spend Still Growing

June 22, 2017

Via: Target Marketing

Content marketing is gaining more and more of brand budgets, with 80 percent of marketers investing in it in 2016 — 52 percent of whom were increasing their spend, according to Target Marketing’s recently released study, “Marketing Mix Trends 2010-2016.” […]


Content Marketing, Marketing Technologies

10 Easy Ways to Measure the Effectiveness of Your Content

June 21, 2017

Via: Social Media Today

Please raise your hand if you’re doing content marketing. Wow, that’s basically everyone here. Awesome. Now, please keep your hand up if you’re measuring the effectiveness of your content marketing. Uh-oh, why did so many hands go down? Actually, I […]


Content Marketing, Marketing Technologies

3 Ways to Utilize User-Generated Content to Amp Up Your Digital Marketing Strategy

June 20, 2017

Via: Social Media Today

So, your local search marketing is all in order. Your ranking is improving, and citation building is an integral part of your strategy. That’s great, but to build a competitive strategy, your business needs a little something extra. Enter user-generated content (content […]


Content Marketing, Marketing Technologies

The Best Content Marketing of May: Brands, Take Note

June 19, 2017

Via: The Content Strategist

The brand magazine has played a really interesting role in the content marketing boom we’ve seen over the last half decade. As people continue to declare print dead, brands are still lining up to produce expensive glossy magazines. Why? Because […]


Content Marketing, Marketing Technologies

7 Important Content Writing Tips for Better SEO

June 15, 2017

Via: Convince and Convert

SEO copywriting was certainly a legitimate service in the days when keyword stuffing and density were factors to consider in making webpages more visible in organic search. Nevertheless, great content remained the core of successful digital marketing campaigns over the years. You […]


Automation, Marketing Technologies

5 Marketing Automation Tools to Increase Lead Conversions

June 14, 2017

Via: Duct Tape Marketing

Marketing automation helps small businesses compete with large organizations by helping them accomplish more with less manpower and time. Automation need not necessarily be expensive, contrary to popular beliefs. Most of this software offer affordable monthly subscriptions. Lead conversion is […]


Content Marketing, Marketing Technologies

33 Ways to Discover Ideas for Your Content Marketing

June 14, 2017

Via: Social Media Today

You’ll find a ton of blog posts and resources intended to help give you content marketing ideas, and most of them present various angles marketers are using now… how-to’s, lists, comparisons, newsjackers, customer stories, etc. I’ve written plenty of content […]


Marketing Technologies, Other technologies

3 Crazy Account-Based Marketing Campaigns That Actually Worked

June 13, 2017

Via: Convince and Convert

B2B companies have an attention problem. As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. They’re going through the motions, and their results are […]