Marketing Channels, Social Media Marketing
August 28, 2017
Via: Social Media TodayEarned media is one of the best areas of marketing that you can invest your time into – when done properly, it can reap you serious rewards. All it takes is a little hard work. Here are a few quick ways […]
Marketing Channels, Web Advertising
June 30, 2017
Via: Social Media TodayTaking your small business online is a big deal. It means you’re staking your claim in the digital world and letting the online masses know you exist, however you can’t just set-and-forget your digital marketing. You have to actively manage your […]
Marketing Channels, Social Media Marketing
June 15, 2017
Via: Social Media TodayIt’s no surprise that social media is one of the most powerful marketing platforms today. Just in 2016, there were 2.3 billion active users across all social platforms and more than 1.9 billion active mobile social users worldwide–and that number is growing. […]
Marketing Channels, Social Media Marketing
June 13, 2017
Via: Convince and ConvertInstagram’s latest feature, the image carousel, opens up a world of possibilities for digital marketers. Takeaways Instagram has rolled out its carousel feature to all users, allowing anyone to post multiple images to a single, swipeable album. Brands like Lonny […]
Marketing Channels, Web Advertising
June 12, 2017
Via: Social Media TodayContent and design work better together – in fact, your content marketing efforts really won’t achieve optimal success if they don’t include a solid design component to bring your words to life. Not convinced your content needs design? Here are some […]
Big Data, Platforms & Software
June 7, 2017
Via: Target MarketingAdvertisers and publishers predicting an apocalypse when Google installs a default ad blocker on Chrome in “early 2018” may be a bit premature. After all, Google thrives on ad revenue. Even in its snarky consumer-centric summary of the Google move, […]
Marketing Channels, Web Advertising
May 30, 2017
Via: Online Marketing BlogThe one item that marketers crave above everything else is information about their prospects. Often, there is even a dollar amount assigned to gaining access to a name, email or phone number. In a time where this information is highly […]
Email Marketing, Marketing Channels
May 26, 2017
Via: Target MarketingLaunched in May 2016 in a few markets, the Beyond Burger attracted attention as the first veggie burger sold in the meat section of grocery stores. On its website, consumers can opt in to receive the company’s email and follow […]
Marketing Channels, Web Advertising
May 25, 2017
Via: Convince and ConvertHTML5, the most recent HTML version, has been around for a few years now (though it was the first major HTML update in 14 years). However, there are still some mysteries about how it differs from previous HTML versions as […]
Marketing Channels, Web Advertising
May 24, 2017
Via: Econsultancy blogMy company’s research team has spent the last 18 months reviewing all the evidence on the commercial effectiveness of investing in social media marketing. We did this because our experience with our clients suggested that social media traffic, specifically that […]
Marketing Channels, Web Advertising
May 23, 2017
Via: Social Media TodayIf you’re marketing your business on Instagram, then you’ve probably come to realize that, at times, the platform can be a tad frustrating – especially, if you’re trying to grow your following, engage an audience, generate leads and make some sales. Don’t […]
Marketing Channels, Web Advertising
May 22, 2017
Via: Social Media TodayIf you want to get serious about selling on LinkedIn, engaging with your prospects in real-time is paramount. Lucky for you, LinkedIn knows this too, and continues to provide new ways to foster conversations on the world’s largest network for professionals. LinkedIn’s been […]
Marketing Channels, Social Media Marketing
May 22, 2017
Via: Social Media TodaySocial media has revolutionized the way people do business, maybe even more so than the telephone did, way back in the day. Every day, we find new and potentially better ways to incorporate social media into our daily lives, and this […]
May 22, 2017
Via: Duct Tape MarketingJust the other day I was chatting with a small business owner over coffee (something I do a lot.) One of the questions I like to pose when I have these chats is – “What’s your biggest marketing concern right […]
Marketing Channels, Social Media Marketing
May 19, 2017
Via: Social Media TodayThink back to the last great thing that happened in your business. Remember all the good work you put into making it happen, and smart decisions you made that led to the triumph? Now, reach into your memory to find […]
Marketing Channels, Social Media Marketing
May 19, 2017
Via: AdweekThe number of mobile consumers connecting to brands via Facebook advertising is skyrocketing. The company is reaching 1.284 billion users daily, making 84 percent of its advertising revenue from mobile and continually evolving the ways that businesses can reach this huge, […]
Marketing Channels, Web Advertising
May 19, 2017
Via: Duct Tape MarketingIn the movie Field of Dreams, Ray Kinsella played by Kevin Costner constantly hears the saying “If you build it, they will come.” Spoiler alert, if you have not watched the movie, the prophecy did come true and people showed […]
Marketing Channels, Social Media Marketing
May 18, 2017
Via: Social Media TodayDespite all of the pressure that social networks are putting on brands to spend money on paid social in order to reach their audiences, it’s important to understand that both organic and paid social media are needed to be truly […]
Email Marketing, Marketing Channels
May 9, 2017
Via: Econsultancy blogThrough automation, email has the potential to become even more personalised, timely and targeted. Of course, it’s not the only component of an effective strategy. So, what other techniques are marketers turning to in 2017? Based on a survey of […]
Marketing Channels, Social Media Marketing
May 8, 2017
Via: Social Media TodayWith 2.8 billion active social media users, maintaining an active presence on these networks is becoming increasingly important in getting your business front of your ideal audience. These days, more and more consumers are looking to engage and connect with their favorite brands on social – […]