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Tag: marketing channels


Marketing Channels, Web Advertising

8 Dos and Don’ts for Keeping Up With SEO

June 26, 2017

Via: Chief Marketer

In the old days of SEO, many of the most common methods to climb the search results ranks involved tricking the system. Often, top websites acted more like repositories for keywords and links rather than helpful online destinations. But today, […]


Marketing Channels, Social Media Marketing

4 Simple Ways to Boost Your Exposure Using Social Media

June 26, 2017

Via: Social Media Today

Earned media is one of the best areas of marketing that you can invest your time into – when done properly, it can reap you serious rewards. All it takes is a little hard work. Here are a few quick ways […]


Email Marketing, Marketing Channels

4 Free Email Optimization Tools Every Marketer Should Be Using

June 22, 2017

Via: Target Marketing

Optimization is one of the most frequently used words in an email marketer’s lexicon. In order to get into the inbox, capture attention, triumph over the competition and drive ROI, marketers must continually search out ways to optimize their email […]


Marketing Channels, Web Advertising

How to Save Money with Social Media

June 22, 2017

Via: Social Media Today

Despite the proliferation of get rich quick schemes on the internet, social media is actually a superb place to practice frugality. The infographic below, created by Companydebt, aims to capture some of the best ways social can help savvy savers live as […]


Marketing Channels, Social Media Marketing

12 of the Best Social Media Monitoring Tools to Consider

June 21, 2017

Via: Social Media Today

The way to make social media truly work for you is by monitoring audience behavior and seeing what they have to say about you, your products and services, and even your competitors. When you have the proper data in front […]


Content Marketing, Marketing Technologies

3 Ways to Utilize User-Generated Content to Amp Up Your Digital Marketing Strategy

June 20, 2017

Via: Social Media Today

So, your local search marketing is all in order. Your ranking is improving, and citation building is an integral part of your strategy. That’s great, but to build a competitive strategy, your business needs a little something extra. Enter user-generated content (content […]


Marketing Channels, Web Advertising

4 Ways to Proactively Manage Your Online Reputation

June 20, 2017

Via: Social Media Today

Taking your small business online is a big deal. It means you’re staking your claim in the digital world and letting the online masses know you exist, however you can’t just set-and-forget your digital marketing. You have to actively manage your […]


Marketing Channels, Social Media Marketing

5 Key Social Media Metrics to Measure

June 19, 2017

Via: Social Media Today

Did you know that more than 60% of marketers say that measuring ROI is their main challenge when it comes to social media marketing? Social media marketing is a fantastic (and cost effective) way to get your brand in front […]


Marketing Channels, Traditional Marketing

How to Unleash the Power of Storytelling in Marketing

June 19, 2017

Via: Chief Marketer

There is a lot of noise out there about storytelling in marketing; all kinds of advice, articles, blog posts, as well as a lot of hype. However, there is not a lot of clarity, communications expert Rob Biesenbach said. Biesenback […]


Marketing Channels, Social Media Marketing

How to Be a Better Social Marketer in 2017

June 15, 2017

Via: Social Media Today

It’s no surprise that social media is one of the most powerful marketing platforms today. Just in 2016, there were 2.3 billion active users across all social platforms and more than 1.9 billion active mobile social users worldwide–and that number is growing. […]