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Tag: marketing channels


Marketing Technologies, Other technologies

The State of Omnichannel Marketing

April 4, 2018

Via: Target Marketing

The customer journey crosses many channels. But until recently, most industries treated each channel discreetly, as individual silos. We’ve talked about multichannel marketing and cross-channel marketing, but creating unified omnichannel customer experiences has mostly been the province of retailers and […]


Marketing Channels, Traditional Marketing

6 Pieces of Marketing Advice You Can Actually Use

April 2, 2018

Via: Convince and Convert

With 2018 in full swing, marketers should be thinking about way to level-up their strategies. And as much as we wish it would, money (and a marketer’s budget) doesn’t grow on trees. You probably don’t have the budget for cash-consuming […]


Marketing Channels, Web Advertising

Website Marketing How-To: The Secret to Building a Successful B2B Website

March 30, 2018

Via: Target Marketing

What if I told you that there really is one secret — a silver bullet — that all but guarantees your B2B website marketing will be successful? And by successful, I mean it will generate a positive ROI, differentiate your […]


Content Marketing, Marketing Technologies

13 Tips for Creating More Useful B2B Content

January 24, 2018

Via: Chief Marketer

The phrase “content is king” has become a marketing cliché, but that doesn’t make it any less true. The problem is that many marketers get so caught up in creating a regular stream of content that they forget what makes […]


Email Marketing, Marketing Channels

How consumer tech habits could be impacting email success

January 23, 2018

Via: Econsultancy blog

There are many factors that can impact the success of email campaigns. Subject lines, for example, (should you include emoji?), level of personalisation, and the type of promotion included. Another oft-debated element is the time of day the email is sent. […]


Email Marketing, Marketing Channels

Metrics That Matter: Email Benchmarks for 2018

January 12, 2018

Via: Target Marketing

Last month, I shared a collection of retail industry benchmarks to help with 2018 planning, and noted the fact that email has grown significantly to 3.7 billion users in 2017. As we enter the new year, it’s also an ideal time to review […]


Email Marketing, Marketing Channels

22 Amazing Email Marketing Tools Your Business Needs in 2017

December 29, 2017

Via: Social Media Today

Are you looking for ways to improve your email marketing strategy? Need some tools to help you build your list and send your emails out? This infographic by Joint Views shares 22 tools that will help you improve your emails and […]


Marketing Channels, Web Advertising

Three ways B2B marketers can drive more traffic to their sites

December 14, 2017

Via: Econsultancy blog

Advice for B2B marketers often focuses on how to optimise the company website. Specifically, marketers should state what problems the B2B company solves, deliver high-quality content, and include a clear call-to-action. All of these suggestions, though, are of little use […]


Marketing Technologies, Other technologies

How to Future-Proof Your Marketing

December 8, 2017

Via: Target Marketing

I went to quite a few conferences this year and listened to a lot of speakers talk about the future. But one of the most interesting sessions I caught was how HubSpot is actually working to “future-proof” its marketing. So […]


Marketing Channels, Web Advertising

4 Ways to Make Your Website Work Better

December 7, 2017

Via: Target Marketing

“Make your website work better than what?” you might ask. Better than it has. Better than it will if you decide to make changes or build a new site based on some vague notion that the site isn’t working now. […]