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Tag: marketers


Big Data, Customer Data

B2B Marketers Lack Confidence in Data: D&B

September 12, 2018

Via: Chief Marketer

Half of B2B professionals have a lack of confidence in the quality of their marketing data, hindering adoption of ABM to increase engagement in key target accounts. Only 38 percent of marketers surveyed said account based marketing (ABM) is part […]


Big Data, Customer Data

Three ways ecommerce marketers create strong customer connections

August 23, 2018

Via: Econsultancy blog

Marketers tasked with driving online commerce are facing obstacles such as intense price competition, skyrocketing customer expectations, and a disloyal customer base. With struggle, however, comes progress and so ecommerce marketers are, in some ways, forging a path for other […]


Media, Television

A simplified, unified TV industry will help marketers win

July 17, 2018

Via: Ad Age

TV’s evolution is accelerating with a flurry of M&A activity in the marketplace. Disney and Comcast are pursuing 21st Century Fox in an effort to add a wealth of content to their already potent arsenals; IPG is acquiring Acxiom Marketing […]


News

What marketers need to know about the launches at MWC 2018

April 3, 2018

Via: Brand Republic

Only time will tell which of the new smartphones will win over consumers, however, here’s some of the key trends from the show that marketers need to know to ensure they get the most out of their mobile strategy in […]


News

B2B Marketers Need to Get Ready for GDPR

March 29, 2018

Via: Chief Marketer

Many B2B marketers don’t think GDPR is something that they need to be concerned about, and that could be a mistake. The May 25 deadline for compliance with the EU’s General Data Protection Regulations (GDPR) is rapidly approaching, but as […]


News

8 Most Common B2B Marketing Mistakes

March 28, 2018

Via: Target Marketing

B2B marketing mistakes can kill campaigns and response rates, and are usually made by two kinds of marketers. Let’s start with the second-worst kind of marketer, the “conscious uneducated.” An “uneducated” marketer is one who does not know the fundamentals […]


Content Marketing, Marketing Technologies

3 Reasons B2B Marketers Need Optimized & Influencer Activated Content

March 28, 2018

Via: Online Marketing Blog

We’ve all read the headlines about the death of organic social media and BuzzSumo’s recent report on the huge drop in social sharing reinforces the news that the free for all days of social media are coming to a close. […]


News

The GDPR and data portability: What marketers need to know

February 2, 2018

Via: Econsultancy blog

Under the GDPR, individuals have new rights regarding the portability of their personal data between data controllers. What do marketers need to know? Well, here’s Article 20 of the GDPR, concerning the right to data portability. The first two paragraphs […]


Marketing Channels, Social Media Marketing

Facebook Punishes Engagement-Begging Marketers

January 5, 2018

Via: Target Marketing

Jay-Z may be able to ask “Can I get a woop, woop?!” But Facebook says marketers who ask fans to vote, like or share a post will be demoted in News Feeds. So dictated the rule handed down by Facebook […]


Big Data, Customer Data

Data’s $20B Role in Marketing

January 3, 2018

Via: Target Marketing

Enter a new U.S. study that articulates just how large the use of data for smarter marketing really is stateside — to the tune of $20 billion plus. The Data & Marketing Association and Interactive Advertising Bureau’s Data Center of […]