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Tag: marketers


News

What marketers need to know about the launches at MWC 2018

April 3, 2018

Via: Brand Republic

Only time will tell which of the new smartphones will win over consumers, however, here’s some of the key trends from the show that marketers need to know to ensure they get the most out of their mobile strategy in […]


News

8 Most Common B2B Marketing Mistakes

March 28, 2018

Via: Target Marketing

B2B marketing mistakes can kill campaigns and response rates, and are usually made by two kinds of marketers. Let’s start with the second-worst kind of marketer, the “conscious uneducated.” An “uneducated” marketer is one who does not know the fundamentals […]


Content Marketing, Marketing Technologies

3 Reasons B2B Marketers Need Optimized & Influencer Activated Content

March 28, 2018

Via: Online Marketing Blog

We’ve all read the headlines about the death of organic social media and BuzzSumo’s recent report on the huge drop in social sharing reinforces the news that the free for all days of social media are coming to a close. […]


News

The GDPR and data portability: What marketers need to know

February 2, 2018

Via: Econsultancy blog

Under the GDPR, individuals have new rights regarding the portability of their personal data between data controllers. What do marketers need to know? Well, here’s Article 20 of the GDPR, concerning the right to data portability. The first two paragraphs […]


Marketing Channels, Social Media Marketing

Facebook Punishes Engagement-Begging Marketers

January 5, 2018

Via: Target Marketing

Jay-Z may be able to ask “Can I get a woop, woop?!” But Facebook says marketers who ask fans to vote, like or share a post will be demoted in News Feeds. So dictated the rule handed down by Facebook […]


Big Data, Customer Data

Data’s $20B Role in Marketing

January 3, 2018

Via: Target Marketing

Enter a new U.S. study that articulates just how large the use of data for smarter marketing really is stateside — to the tune of $20 billion plus. The Data & Marketing Association and Interactive Advertising Bureau’s Data Center of […]


Big Data, Platforms&Software

Marketers aren’t yet putting Amazon at the level of Google and Facebook

January 3, 2018

Via: Digiday

Amazon has a growing ad business, but its ad infrastructure doesn’t seem to be as developed as Google’s or Facebook’s. For instance, ad buyers think Amazon Marketing Services — a self-serve paid search marketing tool that is supposed to help […]


Content Marketing, Marketing Technologies

How to Crush Your Digital Content Experiences

December 29, 2017

Via: Chief Marketer

Content marketers around the world know that technology is changing faster than many businesses can handle and that the pace of change is increasing. This evolution is characterized by four major trends: 1. Content explosion 2. Omnichannel proliferation = content […]


Content Marketing, Marketing Technologies

What’s Better for B2B Marketers, Ebooks or White Papers?

December 11, 2017

Via: Convince and Convert

Content marketers rely on high-quality content to generate leads. In fact, last year 85 percent of B2B marketers said lead generation was their most important content marketing goal, according to the Content Marketing Institute. But it’s not enough to just slap […]


Marketing Channels, Social Media Marketing

Four ways marketers can increase conversions from social video

September 19, 2017

Via: Econsultancy blog

Brand videos now regularly feature in social media feeds, as marketers increasingly use the medium to engage consumers on Facebook and Instagram. However, video can do more than increase general engagement on social platforms themselves. According to a recent report […]