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Tag: marketers


Marketing Technologies, Other Technologies

5 Keys to an Influencer Marketing Campaign That Makes You Money

September 18, 2023

Via: Entrepreneur

Imagine being able to engage with your target audience without feeling like you’re selling to them. That’s what influencer marketing can do for your brand. A big reason 93% of marketers include influencer marketing in their brand strategy is because […]


News

Why Marketers Should Care About Operational Efficiency

July 20, 2023

Via: Convince and Convert

Creatives hate thinking about being efficient. It kills the mood. Crushes the vibe. Chases off the inspiration. But when you’re a creative professional, you can’t rely on inspiration always being by your side. When the creative well runs dry, you […]


Marketing Channels, Social Media Marketing

TikTok invites creators to make ads for marketers in new pilot

June 28, 2023

Via: Search Engine Land

TikTok is testing a new feature that connects advertisers and creators in a financially beneficial way for both parties. Under the new program, titled TikTok Creative Challenge, marketers can share ad briefs with relevant U.S.-based creators, who will then have […]


Editorial

What a TikTok Ban Could Mean for Marketers and Content Creators

May 4, 2023

Via: Natalie Dunn

According to The Wall Street Journal, the Biden administration has presented TikTok’s owners with a challenging choice to make—sell their stakes in the video-sharing app or see the app banned from the US market. TikTok is owned by a Chinese […]


Marketing Channels, Social Media Marketing

The Updated 2023 Social Media Image Dimension Guide for Marketers [Infographic]

April 24, 2023

Via: Social Media Today

Are you looking for ways to optimize your social media presence? Want to learn the image sizes and dimensions to use on each social platform? The team from Mainstreet Host share their social media guide in this infographic. They cover […]


Editorial

Using Storytelling to Upgrade Digital Marketing Campaigns in 2023

February 23, 2023

Via: Natalie Dunn

Storytelling is by no means a new strategy in communication. In fact, people have told each other stories as a means of passing on important knowledge and information since the dawn of time. While storytelling may seem outdated and unlikely […]


Marketing Channels, Social Media Marketing

How the YouTube algorithm works: What marketers need to know

February 17, 2023

Via: Search Engine Land

YouTube has the second-highest number of active users making it the world’s most popular video-first social media platform. The platform can be credited with keeping viewers engaged since its launch in 2005. Clearly, YouTube is doing something right with its […]


Big Data, Platforms & Software

Writesonic: How Marketers Are Harnessing The Power of AI Writing

February 15, 2023

Via: Martech Zone

As a marketer, you know how important it is to be able to write content that resonates with your audience. With the help of AI writers, you can now create content that is both engaging and informative. You may have […]


News

38% of marketers shift strategy from customer acquisition to loyalty

February 10, 2023

Via: Marketing Dive

The gloomiest economic forecasts for early 2023 have yet to come to pass. Inflation has continued to ease, while the jobs market remains resilient, with unemployment at its lowest level in over five decades despite a massive round of tech […]


Big Data, Platforms & Software

Marketers move beyond the basics of ChatGPT with new tools

February 3, 2023

Via: Digiday

As OpenAI begins rolling out a subscription version of ChatGPT, more companies are using the wildly popular text generator to build custom marketing tools. On Wednesday, the artificial intelligence lab invited people to join a waitlist for ChatGPT Plus, which […]


Big Data, Customer Data

Data privacy lessons marketers must take heed of in 2023

February 1, 2023

Via: CMO

Bigger penalties for customer data privacy breaches in Australia, along with retaining customer loyalty in the face of stronger concerns around data use and growing AI utilisation, are going to dominate the way organisations must handle personal data this year. […]


Big Data, Platforms & Software

Performance Max for B2B: 4 best practices

January 26, 2023

Via: Search Engine Land

Google strong-armed ecommerce marketers into Performance Max campaigns in 2022 by deprecating Smart Shopping and Local campaigns in favor of fewer levers and more AI-driven results. As I wrote in a column looking back on Google’s biggest 2022 moves, most […]


Marketing Channels, Social Media Marketing

For 52% of marketers, economic uncertainty is key driver for increase in social media app ad budgets

January 17, 2023

Via: Business of Apps

Over the last few weeks, we’ve seen social media emerge as one of the hottest media targets for app and mobile advertisers in 2023. More than half of marketers are looking to boost their ad spending on social channels and […]


News

Report: Marketers lack confidence in media and advertising measurement, optimisation and targeting

January 12, 2023

Via: CMO

Two in three marketers lack confidence in their current media marketing and advertising strategies to effectively produce outcomes, new research from the CMO Council has shown. According to the fresh Optimizing Outcomes in Media Marketing report, 34 per cent of […]


News

2023 Trends In Search Marketing And Performance From Your Peers

December 30, 2022

Via: MediaPost

Any attempts at clairvoyance are futile when it comes to trying to predict the future of advertising, but it’s interesting to get a glimpse of what industry executives think. It’s impossible to precisely predict the path of technology three to […]


News

SPO Is Evolving Thanks To Direct Publisher Connections And A Push For Sustainability

December 28, 2022

Via: AdExchanger

In a year marked by cautious advertiser spending due to persistent economic uncertainty, supply path optimization (SPO) was a major priority for marketers. In 2022, SPO solutions largely revolved around creating direct connections to so-called premium publishers. But machine learning […]


News

Marketers want consistent measurement, social safeguards and to crack new platform capabilities in 2023

December 27, 2022

Via: Digiday

Consistent measurement It should come as no surprise that marketers want better measurement in 2023. Proving out the effectiveness of ad budgets has always been important — and difficult — and it’s only gotten more so following privacy the changes […]


News

21 digital marketing predictions for 2023

December 21, 2022

Via: CMO

1. Marketers forced to do more with less A general belief across industry thought leaders is the need for marketers to do more with less. Which means reassessing, realigning and rebuilding foundations in order to be smarter about marketing. “If […]


Content & SEO, Marketing Channels

27+ Content Marketing Statistics To Help You Succeed in 2023

December 15, 2022

Via: CMI

What to know about your content marketing career – and your team’s Our (first) Content Marketing Career & Salary 2023 Outlook (registration required) found: As we wrote in the report, many content marketers are “poised and ready to leap when […]


Content & SEO, Marketing Channels

17 Types Of Content Marketing You Can Use

December 7, 2022

Via: Search Engine Journal

Why Content Marketing Is Important The world has gone digital. As of July 2022, there were 5.03 billion people worldwide using the internet. That means 63.1% of the global population could potentially land on your website. Thanks to smartphones, the […]