Marketing Technologies, Other Technologies
September 18, 2023
Via: EntrepreneurImagine being able to engage with your target audience without feeling like you’re selling to them. That’s what influencer marketing can do for your brand. A big reason 93% of marketers include influencer marketing in their brand strategy is because […]
July 20, 2023
Via: Convince and ConvertCreatives hate thinking about being efficient. It kills the mood. Crushes the vibe. Chases off the inspiration. But when you’re a creative professional, you can’t rely on inspiration always being by your side. When the creative well runs dry, you […]
Marketing Channels, Social Media Marketing
June 28, 2023
Via: Search Engine LandTikTok is testing a new feature that connects advertisers and creators in a financially beneficial way for both parties. Under the new program, titled TikTok Creative Challenge, marketers can share ad briefs with relevant U.S.-based creators, who will then have […]
May 4, 2023
Via: Natalie DunnAccording to The Wall Street Journal, the Biden administration has presented TikTok’s owners with a challenging choice to make—sell their stakes in the video-sharing app or see the app banned from the US market. TikTok is owned by a Chinese […]
Marketing Channels, Social Media Marketing
April 24, 2023
Via: Social Media TodayAre you looking for ways to optimize your social media presence? Want to learn the image sizes and dimensions to use on each social platform? The team from Mainstreet Host share their social media guide in this infographic. They cover […]
February 23, 2023
Via: Natalie DunnStorytelling is by no means a new strategy in communication. In fact, people have told each other stories as a means of passing on important knowledge and information since the dawn of time. While storytelling may seem outdated and unlikely […]
Marketing Channels, Social Media Marketing
February 17, 2023
Via: Search Engine LandYouTube has the second-highest number of active users making it the world’s most popular video-first social media platform. The platform can be credited with keeping viewers engaged since its launch in 2005. Clearly, YouTube is doing something right with its […]
Big Data, Platforms & Software
February 15, 2023
Via: Martech ZoneAs a marketer, you know how important it is to be able to write content that resonates with your audience. With the help of AI writers, you can now create content that is both engaging and informative. You may have […]
February 10, 2023
Via: Marketing DiveThe gloomiest economic forecasts for early 2023 have yet to come to pass. Inflation has continued to ease, while the jobs market remains resilient, with unemployment at its lowest level in over five decades despite a massive round of tech […]
Big Data, Platforms & Software
February 3, 2023
Via: DigidayAs OpenAI begins rolling out a subscription version of ChatGPT, more companies are using the wildly popular text generator to build custom marketing tools. On Wednesday, the artificial intelligence lab invited people to join a waitlist for ChatGPT Plus, which […]
February 1, 2023
Via: CMOBigger penalties for customer data privacy breaches in Australia, along with retaining customer loyalty in the face of stronger concerns around data use and growing AI utilisation, are going to dominate the way organisations must handle personal data this year. […]
Big Data, Platforms & Software
January 26, 2023
Via: Search Engine LandGoogle strong-armed ecommerce marketers into Performance Max campaigns in 2022 by deprecating Smart Shopping and Local campaigns in favor of fewer levers and more AI-driven results. As I wrote in a column looking back on Google’s biggest 2022 moves, most […]
Marketing Channels, Social Media Marketing
January 17, 2023
Via: Business of AppsOver the last few weeks, we’ve seen social media emerge as one of the hottest media targets for app and mobile advertisers in 2023. More than half of marketers are looking to boost their ad spending on social channels and […]
January 12, 2023
Via: CMOTwo in three marketers lack confidence in their current media marketing and advertising strategies to effectively produce outcomes, new research from the CMO Council has shown. According to the fresh Optimizing Outcomes in Media Marketing report, 34 per cent of […]
December 30, 2022
Via: MediaPostAny attempts at clairvoyance are futile when it comes to trying to predict the future of advertising, but it’s interesting to get a glimpse of what industry executives think. It’s impossible to precisely predict the path of technology three to […]
December 28, 2022
Via: AdExchangerIn a year marked by cautious advertiser spending due to persistent economic uncertainty, supply path optimization (SPO) was a major priority for marketers. In 2022, SPO solutions largely revolved around creating direct connections to so-called premium publishers. But machine learning […]
December 27, 2022
Via: DigidayConsistent measurement It should come as no surprise that marketers want better measurement in 2023. Proving out the effectiveness of ad budgets has always been important — and difficult — and it’s only gotten more so following privacy the changes […]
December 21, 2022
Via: CMO1. Marketers forced to do more with less A general belief across industry thought leaders is the need for marketers to do more with less. Which means reassessing, realigning and rebuilding foundations in order to be smarter about marketing. “If […]
Content & SEO, Marketing Channels
December 15, 2022
Via: CMIWhat to know about your content marketing career – and your team’s Our (first) Content Marketing Career & Salary 2023 Outlook (registration required) found: As we wrote in the report, many content marketers are “poised and ready to leap when […]
Content & SEO, Marketing Channels
December 7, 2022
Via: Search Engine JournalWhy Content Marketing Is Important The world has gone digital. As of July 2022, there were 5.03 billion people worldwide using the internet. That means 63.1% of the global population could potentially land on your website. Thanks to smartphones, the […]