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Tag: featured


Marketing Channels, Web Advertising

WordPress: How to Add Custom Content After the First Post on a WordPress Homepage

February 22, 2024

Via: Martech Zone

There are several strategic reasons why someone might want to add content directly after the first post on the home page of a WordPress site or blog. Here are some examples: Advertising: Partner with ad networks to display relevant ads […]


Marketing Channels, Web Advertising

Enhance Your Website’s Visibility and Dominate Your Competition With These Powerful Techniques

February 21, 2024

Via: Entrepreneur

Have you ever found that despite putting hours of effort into your content and link-building initiatives, you still need help to rank for your targeted keywords? It may be time to revisit the topic of search intent. Search intent is […]


Email Marketing, Marketing Channels

You’re Wasting Your Time Writing Ineffective Marketing Emails — Here Are 5 Time-Saving Tips For Crafting Emails That Drive Results.

February 20, 2024

Via: Entrepreneur

Every single day, I meet copywriters and business owners who keep asking me the same question: “How can I write emails faster without compromising on quality or watering down my message?” The reality is, crafting emails can be mentally draining […]


Marketing Channels, Web Advertising

PPC Made Easy: 4 Strategies To Save Time With No-Cost Tools

February 20, 2024

Via: Search Engine Journal

This post was sponsored by Redesign.co. The opinions expressed in this article are the sponsor’s own. Tired of overspending on PPC tools that provide more than you need? It’s time to get back to the basics. Whether you’re an established […]


Marketing Channels, Social Media Marketing

80% of influencers fail to disclose advertising content, putting brands at risk

February 19, 2024

Via: Search Engine Land

Four in five social media influencers do not disclose paid content, according to a new report by the European Commission. Why we care. If an influencer doesn’t clearly say that a post is an advertisement, they’re not just violating advertising […]


Email Marketing, Marketing Channels

10 Reasons Subscribers Unsubscribe From Your Email… and How To Fix It

February 15, 2024

Via: Martech Zone

Email marketing remains a cornerstone of digital marketing strategy, offering unparalleled reach and potential for personalization. However, maintaining and nurturing an engaged subscriber list can be challenging. The infographic we’re exploring serves as a vital checkpoint for marketers, outlining the […]


News

5+ Real Ways AI Can Benefit Your Content and Marketing Today

February 14, 2024

Via: CMI

Have you welcomed AI onto your content marketing team? AI-powered tools and techniques can add invaluable assistance to your content and marketing work. But you first must understand the possibilities before you can benefit from them. Industry experts (human ones) […]


News

6 Innovative Marketing Strategies Designed for Startups

February 14, 2024

Via: Entrepreneur

Building a business from the ground up is an exciting endeavor. While many entrepreneurs dream of launching their very own startup, few pull it off successfully. Statistically speaking, 20% of all startups fail in the first year. Flash forward five […]


News

Microsoft Advertising Network campaigns expand to Facemoji

February 13, 2024

Via: Search Engine Land

The Microsoft Advertising Network teamed up with Facemoji Keyboard to start displaying ads on the mobile app. Ads are now available in four markets; the U.S., the UK, Canada, and Australia. What is Facemoji Keyboard? Facemoji Emoji Keyboard is a […]


Big Data, Platforms & Software

Google AdSense Shifts To eCPM Payment Model

February 13, 2024

Via: Search Engine Journal

Google is transitioning AdSense to an eCPM payment model for publishers. Last November, Google stated it would be updating the revenue share structure for AdSense to modernize the way publishers earn money from their website content. Ginny Marvin, the Google […]


News

5 PR Tips Any Company Can Use to Get Media Coverage

February 12, 2024

Via: Entrepreneur

Here’s a simple truth: Companies like yours have incredible stories and expertise to share — and that’s also what makes them so primed for press coverage. In turn, press coverage is incredibly valuable for your SEO, brand awareness, marketing collateral […]


News

Google Investigating Local Ad Fraud Affecting Business Pages

February 7, 2024

Via: Search Engine Journal

Google is looking into concerning reports that some businesses are sabotaging competitors’ Google Business Pages (GBPs) by creating fake Local Service Ads (LSAs) linked to their profiles. Google Ads Liaison Ginny Marvin acknowledged the tactic on X (formerly Twitter) after […]


Marketing Technologies, Other Technologies

Get Ready For Google’s INP Metric With These 5 Tools

February 7, 2024

Via: Search Engine Journal

Interaction to Next Paint (INP) is a new Core Web Vital metric focused on responsiveness that is scheduled to replace First Input Delay on March 12, 2024. Optimizing for INP is easier with the right tools to monitor and track […]


Content & SEO, Marketing Channels

How to build a $10 million SEO agency by Page One Power

February 6, 2024

Via: Search Engine Land

What does it take to build a $10 million agency? Let’s break it down. A $10 million agency generates an average of $833,000 monthly revenue. Page One Power does link building and content. Its average client is $7,500/month. That means […]


Content & SEO, Marketing Channels

6 Ecommerce SEO Tips to Help You Rank on Google

February 6, 2024

Via: Entrepreneur

There are nearly 14 million ecommerce websites in the U.S. and more than 26.5 million worldwide. This intensely fierce competition makes it incredibly challenging to stand out and grab the attention of online shoppers. Without a solid presence in Google’s […]


News

Google will face a new U.S. antitrust jury trial in September

February 5, 2024

Via: Search Engine Land

Google will face allegations of using underhanded tactics to secure its position as the world’s leading search engine in a jury trial set for September 9, brought by the U.S. Justice Department and a coalition of states. The tech giant, […]


Uncategorized

Google investigating widespread issue impacting Ad Manager

January 31, 2024

Via: Search Engine Land

Google is investigating a widespread issue impacting “the majority” of Ad Manager users. Affected users can access Google Ad Manager but are seeing error messages, high latency, and/or unexpected behavior. While the service has now been restored for some, others […]


News

How media partners can communicate brand momentum in 2024

January 31, 2024

Via: Marketing Dive

As advertisers finalize 2024 budgets and begin executing their media plans, what advertisers think about a media company’s return-on-investment (ROI)/return-on-ad-spend (ROAS), audience reach/scale, and overall brand momentum that remain the factors that can secure partners on media plans. These three […]


News

YouTube Announces 4 New Studio Features For Creators

January 31, 2024

Via: Search Engine Journal

YouTube unveiled several new features for YouTube Studio offering creators more insights and customization for their channels. 1. Enhanced Research Tab Coming To Desktop Last year, YouTube Studio added an improved research tab on mobile, including content gaps for Shorts. […]


Content & SEO, Marketing Channels

Microsoft Search and News Advertising revenue up 8%

January 30, 2024

Via: Search Engine Land

Microsoft reported its strongest financial quarter to date after becoming a $3 trillion company. Search and news advertising revenue increased 8% year on year, excluding traffic acquisition costs that Microsoft pays to publishers. However, despite the rise in search and […]