Tag: Facebook

October 31, 2022

We’re nearing the end of yet another year, and what a chaotic 12 months it’s been for the major social networks. Meta continued its gradual decline, TikTok continues to rise, and Twitter is right now in the midst of a […]

October 25, 2022

Meta is introducing new ways for brands to discover whether other accounts use their intellectual property (IP) on Facebook and Instagram. A tool from Meta called Brand Rights Protection is getting upgraded with better search functionality, which enables businesses and […]

October 24, 2022

Another day, another sign that TikTok is hoovering up more ad dollars: agencies are now creating content for the short form video app first over its rivals. Gone are the days when TikTok campaigns were rehashed versions of content that […]

October 11, 2022

Social media, especially Facebook, has been the backbone of many brands’ advertising strategies for the past decade. However, new trends indicate it might fall off the favorites list soon. Many advertisers turned to Facebook because of its solid targeting capabilities […]

September 23, 2022

Meta is shifting its focus to creators by adding ways for creators to build their audiences on Instagram and Facebook. The company just added a suite of creator elements to Facebook Pages including notifications to support fellow creators, templates for […]

September 23, 2022

Have you got all your bases covered for the coming holiday shopping push? If you’re looking for ways to update your social media marketing efforts, then Facebook’s likely a still key focus, because while it has lost ground with younger […]

August 18, 2022

Meta just launched some new updates for its Reels on Facebook and Instagram including additional Reels insights. Add Yours stickers enable users to add prompts, surveys and questions to their Reels in order to engage their viewers. Users can then […]

August 4, 2022

At the start of the year, there was a lot of talk regarding the potential for livestream shopping to become popular in the U.S. — a commerce format already successful in China. Meta doesn’t appear to share that confidence, at […]

July 22, 2022

Updates to Facebook’s home feed have the potential to improve your content reach and get your brand in front of new audiences. Facebook is gearing its primary feed toward discovering new content, serving users with personalized recommendations as soon as […]

July 11, 2022

Facebook’s App campaigns are a great way to promote and increase installs for your application across both Android and iOS. You can promote your app by launching campaigns designed to drive more installs or you can optimize for custom in-app […]

June 30, 2022

Facebook is adding a new and dedicated sidebar for group notifications. The feature aims to help facilitate discussions within groups and bring people closer together that way. Group members can access it by swiping right from their main News Feed. […]

June 30, 2022

It’s been described as the new age of the Internet. But what does the metaverse mean when it comes to your brand and your customer approach? It was equity strategist at Investment Bank Jeffries, Simon Powell, who described the metaverse […]

June 7, 2022

Facebook Ads are an important part of many businesses’ digital marketing strategies. Whether the objective is to build awareness or generate sales and revenue, measuring and reporting on campaign efficacy can be challenging. You may wonder, are my Facebook Ads […]

June 3, 2022

Brands large and small are looking to Shopify as their resource to unify all of their commerce into a single command dashboard. Merchants can take advantage of the online store customization features to track sales made through different outlets, including […]

May 31, 2022

It’s the end of an era – though in practical terms it will have no impact on… well, anything. Today, Meta has announced that it will switch from its current ‘FB’ moniker on the stock exchange to ‘META’ as of […]

May 31, 2022

Recent data shows that Facebook attracted 2.93 billion active monthly users. in Q1 2022, making it the social media platform used most around the world. However, even though Facebook is the most popular social media platform, it doesn’t mean your […]

May 16, 2022

Since the emergence of YouTube in 2005, the prevalence and impact of video marketing have skyrocketed. YouTube changed the game by allowing everyday users to upload, publish, and market their video content directly within the search engine. Today, over 2.6 […]

May 13, 2022

Given the power of social media, branding is everything today. Even before Instagram, Facebook, TikTok and any of the other digital platforms existed, branding was key to running a successful business or project. Branding is literally what gives you a […]

May 5, 2022

One of the most underrated aspects of social media marketing is our channel’s ability to make a difference in any part of the funnel. As a whole, social media is a lot like a marketing multi-tool. Think about it. We […]

April 28, 2022

Meta’s flagship app didn’t continue to shrink on a user basis in Q1, which appeared to be a positive enough development for the markets. The company’s broader ad business, however, is still undergoing a rocky transition as it contends with […]