Tag: Facebook

Marketing Channels, Social Media Marketing

Facebook Ad Numbers Inflated, Lawsuit Alleges

August 17, 2018

Via: Target Marketing

Facebook ad numbers are inflated and the platform’s audiences in U.S. cities and states a Kansas-based marketer wanted to target were far smaller than the “potential reach” Facebook said it had, alleges a lawsuit the marketer filed in California. […]


Pros and Cons Behind the New Social Networks That Are Attempting to Pick Up Facebook’s Slack

July 25, 2018

Via: Adweek

Understatement of the year: People are upset with Facebook. From the way they’ve handled data and privacy to fake news to changing algorithms, it has been a tough year for the social network. However true that may be, though, Facebook […]

Big Data, Platforms&Software

Google, Facebook, Twitter, Microsoft Partner to Share Data

July 24, 2018

Via: Target Marketing

Seeming monopolies partner to share data? It appears so. While the language announcing the “Data Transfer Project” involving Google, Facebook, Twitter and Microsoft is couched in consumer-friendly terms, with Google’s blog post saying the open-source project will mean consumers can […]

Marketing Channels, Social Media Marketing

Social Media Can’t Be Your Only VoC Strategy

July 17, 2018

Via: Target Marketing

For customers, conversations with brands are never more than a click away. Social media is opening up more direct channels for communication between brands and consumers than ever before. And savvy brands know to use platforms like Facebook and Instagram […]

Advertising Technology, Digital Media & Mobile, Media

New features in the Facebook Ads Manager app make building ads on mobile easier

July 16, 2018

Via: Marketing Land

Facebook just gave advertisers more creative tools for building ads right from their phones via the Ads Manager app. When creating an ad on a mobile device, brands can now include text overlays, stickers, logos or color filters. There is […]

Marketing Channels, Social Media Marketing, Web Advertising

How to Optimize Your Use of Video for Every Social Channel

July 16, 2018

Via: Adweek

Video is one of the most potent forms of online outreach. So, it’s not surprising that even text- and photo-heavy sites like Airbnb are capitalizing on it. As online video evolves and matures, new and compelling business uses are being […]

Marketing Channels, Social Media Marketing

Instagram Marketing Preferred by SMB Brands

July 11, 2018

Via: Target Marketing

Instagram marketing sees a lot of affection from its 1 billion users, because 80% follow a brand’s account. But that’s not the only reason 51% of SMBs prefer Insta to Facebook, says a recent Reveal Mobile study. U.S. SMBs prefer […]

Big Data, Marketing Technologies, Mobile Marketing, Platforms&Software

4 Tips to Maximize Your Brand’s Reach on Instagram’s IGTV

June 28, 2018

Via: Adweek

Instagram is, unsurprisingly, the second-most-popular mobile social networking platform. After being acquired by No. 1 seed Facebook over six years ago, the image-focused application has arguably overtaken Snapchat with its Stories function, introduced addictive new features and partner apps such […]

Media, Television

Some Inconvenient Truths About TV As An Ad Medium

June 22, 2018

Via: Media Post

At what must the height of irony, we learn this week that Facebook has been spending heavily on TV to win back trust following disclosures about a rash of negative issues. Facebook has been averaging $1 million per day since […]

Digital Media & Mobile, Media

How Publishers Can Compete With the Facebook-Google Duopoly

June 21, 2018

Via: Adweek

As any publisher will tell you, digital media is a tough business. Quality content is expensive to produce, and the revenue that individual publishers generate from advertising has been on a steady decline as more brands shift their spend to […]