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Tag: Facebook


Big Data, Customer Data

What the Zuckerberg Testimony Reveals About Modern Marketing and Data Privacy

June 11, 2018

Via: Target Marketing

Consider this: Your organization’s data gets stolen by cybercriminals, resold, combined and aggregated with intent and behavioral data scraped from Facebook and sent into the hands of a data broker. MarTech vendors buy that data from the broker and sell […]


Big Data, Customer Data

Know Your Customers and Protect Their Data

June 8, 2018

Via: Adweek

Concerns about data privacy have certainly escalated following the news of Facebook and Cambridge Analytica’s misuse, but despite the lively and well-deserved public debate, customer-facing businesses can still provide a rich experience where personalization and privacy are in harmony. Facebook, […]


Marketing Technologies, Other technologies

Can Omnichannel Marketing Exist in a World of Walled Gardens?

June 7, 2018

Via: Adweek

The advertising and marketing industries are currently facing two seemingly contradictory problems. First, there’s the confusion of “too many,” the result of a vendor ecosystem that has grown at an unbelievable pace. Second, there’s a problem of “too few,” stemming […]


Big Data, Platforms&Software

Did Facebook’s Data-Sharing Deals With Mobile Device-Makers Go Too Far?

June 5, 2018

Via: Adweek

Facebook reached data-sharing partnerships over the past decade with at least 60 device-makers—including Apple, Samsung, Microsoft, BlackBerry and Amazon—but according to a New York Times report, those partnerships may have dug deeper into users’ personal data than previously thought. The […]


News

The best social stories & campaigns from May 2018

June 4, 2018

Via: Econsultancy blog

It’s been a markedly busy month. As per usual I’ll be taking a look at some of the best stories and campaigns from May 2018, featuring Facebook, the Royal wedding, BT, Deadpool and more. Facebook F8 key takeaways The month […]


News

Digital Marketing News: StumbleUpon’s Swansong, #Hashtags vs. @Handles, & Google Review’s Anonymity Revamp

June 1, 2018

Via: Online Marketing Blog

StumbleUpon Shuts Down After 16 Years StumbleUpon announced that it will shutter its content discovery platform at the end of June, 2018, ending a 16-year run that saw over 40 million users link to some 60 billion Web locations, with […]


News

Digital Marketing News: Millennial Pops’ Pinterest Passion, Facebook’s Housecleaning, Closing Klout, & Google’s Latest

May 18, 2018

Via: Online Marketing Blog

Facebook has disabled almost 1.3 billion fake accounts over the past six months Facebook has stopped nearly 1.3 billion fake user accounts over the last six months, one of numerous statistics the company has revealed for the first time in […]


Marketing Technologies, Other technologies

What ‘Laurel vs. Yanny’ Teaches Brands About Audio Ads

May 17, 2018

Via: Target Marketing

Audio ads are front-of-mind for marketers right now, because the “Laurel vs. Yanny” debate is at the front of consumers’ Facebook News Feeds. When consumers play the audio, they hear one name or the other, but the important thing for […]


News

Digital Marketing News: Facebook Teases Ad-Free Subscriptions, Google Tests SERP Questions, & Online Ad Spend Jumps

May 11, 2018

Via: Online Marketing Blog

Facebook Weighs Ad-Free Subscription Option Facebook is considering an ad-free paid subscription option for users, and has recently conducted market research on how such an plan would go over at the company, which brought in the vast majority of last […]


Marketing Channels, Social Media Marketing

9 Reasons Instagram Will Overtake Facebook

May 9, 2018

Via: Convince and Convert

In 2012, $1 billion seemed like an awful lot to pay for Instagram, given that the photo-sharing network had just 30 million users. But, Facebook was weak on mobile in those pre-IPO days, and the purchase of Instagram allowed an […]