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Tag: digital


Marketing Technologies, Other technologies

How to Future-Proof Your Marketing

October 23, 2017

Via: Target Marketing

I went to quite a few conferences this year and listened to a lot of speakers talk about the future. But one of the most interesting sessions I caught was how HubSpot is actually working to “future-proof” its marketing. So […]


News

5 Strategies to Become a Digital Pacesetter in Banking

October 23, 2017

Via: Target Marketing

Financial services industries need to break free from the “fast follower” mindset and shift the focus to becoming innovators of digital technologies if they are to survive the next wave of digital disruption. For too long, the financial services industry […]


Email Marketing, Marketing Channels

3 Quick Ways to Bullet-Proof Your Cold Email Messages

October 20, 2017

Via: Target Marketing

No matter what target market my students are calling on when sending cold email messages, I see the same weak spots over-and-over. Unknowingly, sellers are often sabotaging themselves by “blasting” prospects: long, un-personalized “push” copy (rather than pull) persuasive marketing […]


Email Marketing, Marketing Channels

Be Human: 10 Email Marketing Tips

October 20, 2017

Via: Chief Marketer

Are your email messages really connecting with B2B prospects? At the recent MarketingProfs B2B Forum in Boston, Michael Barber, Founder, Barber & Hewitt, reminded attendees of some of the basics you should keep in mind for creating a winning B2B […]


Content Marketing, Marketing Technologies

What’s Better for B2B Marketers, Ebooks or White Papers?

October 19, 2017

Via: Convince and Convert

Content marketers rely on high-quality content to generate leads. In fact, last year 85 percent of B2B marketers said lead generation was their most important content marketing goal, according to the Content Marketing Institute. But it’s not enough to just slap […]


Marketing Channels, Web Advertising

4 Ways to Make Your Website Work Better

October 13, 2017

Via: Target Marketing

“Make your website work better than what?” you might ask. Better than it has. Better than it will if you decide to make changes or build a new site based on some vague notion that the site isn’t working now. […]


Marketing Channels, Social Media Marketing

As Facebook Live video dreams fade, publishers look again to Twitter

October 11, 2017

Via: Digiday

Some publishers have been disappointed with Facebook Live video, but they are hopeful as Twitter embraces the format. Twitter has been getting into live video in a big way. It’s already live streamed events and announced a streaming video service […]


Automation, Marketing Technologies

Are Marketers Ready for Artificial Intelligence?

October 10, 2017

Via: Aberdeen Essentials

“If you do it with a template today, a machine does it without you tomorrow.” That’s what Chris Penn told a room full of 900+ marketers last Wednesday at the B2B Forum put on by MarketingProfs. [Full disclosure: I am […]


Marketing Channels, Web Advertising

How to Optimize Your YouTube Channel

October 10, 2017

Via: Social Media Today

It doesn’t take long to spot a weak YouTube channel. The images might look stretched or amateur, the titles might be inconsistent, or the video thumbnails could be boring. Whatever it is, you know a lazy YouTube channel when you see it, and it makes […]


Marketing Technologies, Other technologies

Looking to Utilize Influencer Marketing? Don’t Forget About Bloggers

October 9, 2017

Via: Social Media Today

Social media influencers are the flashy new way for brands to advertise, but when most marketers hear the word “influencer,” they probably think about Facebook, Instagram, Twitter, and Snapchat. They also probably think about Kim Kardashian West, and the absurd rates being […]