Tag: digital marketing

February 28, 2024

YouTube Create, a mobile app designed to make editing videos easier, is expanding to 13 more markets in beta. Content creators can now download the app for free in the PlayStore on Android in the following additional countries: Argentina Australia. […]

February 27, 2024

If there’s one piece of advice I would give to new search engine optimization (SEO) specialists and business owners investing in SEO, it is the following: do not underestimate the power of link building for your website. Having spent many […]

February 27, 2024

Google has removed the option to click “more” or “view all” under the local pack within the Google Search results. The local results that show up in the main Google search results for locally intended queries, such as pizza near […]

February 27, 2024

Selecting the right digital marketing agency partner is key for businesses aiming to drive results and scale efficiently. With countless agencies vying for attention, marketers must ask the right questions to ensure they make the best choice for their company’s […]

February 27, 2024

BuzzFeed was one of the first major publishers to adopt heavy AI publishing. They drew scrutiny when a litany was plagiarized, copy-and-pasted, factually incorrect, awkward and simply poorly written. Most recently, they’ve resorted to shutting down entire business units because […]

February 26, 2024

Videos are likely the most captivating tool to draw in prospects and guide them through the customer journey. For videos to be deemed a potent tool for your online strategy, there’s a crucial condition – they must be easily discoverable […]

February 26, 2024

A new report released this month by Intero Digital (disclosure: I previously worked with Intero), “Revolutionizing Reach: The 2024 Digital Marketing Landscape You Can’t Ignore,” checks the yearly pulse for the digital spending and marketing activities of its SMB client […]

February 23, 2024

The average mobile user today is continually connected, tapping into a digital stream of information, entertainment, and social interaction at all times of the day. With the smartphone often being the last thing they see before they sleep and the […]

February 23, 2024

Digital marketing is a multifaceted domain that transcends traditional marketing tactics. It demands expertise in various digital channels and the ability to connect with the audience in the digital sphere. A digital marketer’s role is to ensure the brand’s message […]

February 22, 2024

There are several strategic reasons why someone might want to add content directly after the first post on the home page of a WordPress site or blog. Here are some examples: Advertising: Partner with ad networks to display relevant ads […]

February 22, 2024

I’ve been writing about search engine optimization (SEO) for more than 20 years. Looking back, I realize actionable SEO insights need to be thoroughly updated in this era of constant change. Circumstances have always changed quickly, but the pace of […]

February 22, 2024

Inflation is hitting everywhere, even your ad auctions. This year, the contributors offer guidance on navigating these increasing costs. Some note that directly seeking lower cost-per-click (CPC) prices may not be the answer. The advice includes: Validate and own your […]

February 22, 2024

Instagram is expanding its Creator Marketplace, aiming to make it simpler for brands to discover creators for partnership ads. The platform will start inviting creators and brands based in Canada, Australia, New Zealand, United Kingdom, Japan, India and Brazil to […]

February 21, 2024

Have you ever found that despite putting hours of effort into your content and link-building initiatives, you still need help to rank for your targeted keywords? It may be time to revisit the topic of search intent. Search intent is […]

February 21, 2024

OpenAI’s ChatGPT has proven to be a game-changing tool for SEO professionals. As Google has indicated an increased willingness to allow AI-generated content to rank and OpenAI has released new versions of GPT for enterprise use, the use cases have […]

February 21, 2024

Consumer behavior has become more complex and unpredictable. To effectively reach and engage customers, businesses must adopt a multichannel marketing approach, leveraging various online and offline channels based on customer preferences. However, to ensure a consistent brand experience across these […]

February 21, 2024

Instagram started testing two new features for brands and content creators: Backdrop: An AI background editing tool for Stories. Get Orders: In-steam ordering for feed posts and Stories. Backdrop explained. This new feature can automatically identify a main focus or […]

February 20, 2024

SEO has traditionally been viewed as an acquisition channel, focusing on ranking websites to generate more traffic and leads. However, the role of SEO can extend far beyond just acquisition. This article explores how SEO can strategically influence user activation, […]

February 20, 2024

Every single day, I meet copywriters and business owners who keep asking me the same question: “How can I write emails faster without compromising on quality or watering down my message?” The reality is, crafting emails can be mentally draining […]

February 20, 2024

This post was sponsored by Redesign.co. The opinions expressed in this article are the sponsor’s own. Tired of overspending on PPC tools that provide more than you need? It’s time to get back to the basics. Whether you’re an established […]