Tag: content

Marketing Channels, Social Media Marketing

Facebook’s branded content program loses its luster

March 5, 2018

Via: Digiday

Three years ago, Facebook rolled out its Anthology program, an attempt to pair brands and publishers to produce branded content to distribute on its social network. But brands have increasingly bypassed Facebook to do their own matchmaking, as the value […]

Content Marketing, Marketing Technologies

Building an Audience-Focused Content Strategy

February 28, 2018

Via: Target Marketing

Generating content that is relevant to your audience is easy; delivering unique content that actually serves its needs is significantly more difficult. That requires a content strategy. These days, it’s not enough to produce loads of content based on keyword […]

Content Marketing, Marketing Technologies

Content Marketing: Better Metrics Mean Better Measurement

February 27, 2018

Via: Target Marketing

It isn’t always easy to measure the impact of your content marketing or attribute sales, leads or lead quality accurately. One way to improve the quality of your measurement is to improve the quality of your metrics. Analytics data is […]

Content Marketing, Marketing Technologies

9 B2B Content Marketing Musts for 2018

February 22, 2018

Via: Convince and Convert

B2B content marketing is almost universally embraced. 87 percent of all business-to-business organizations are using content, according to an eMarketer survey of firms with 100 employees or more. So the question about B2B content marketing isn’t WHETHER it’s a viable […]

Content Marketing, Marketing Technologies

Why Informative Content Will Make You Think Content Marketing Doesn’t Work

February 21, 2018

Via: Copyblogger

You might want to take an extra sip of coffee before you read the next paragraph … We’re going to start with a brief geometry lesson today, but I promise it will be gentle. Squares are rectangles, but not all […]

Content Marketing, Marketing Technologies

Content Marketing: How to Produce Better Content Faster

February 12, 2018

Via: Target Marketing

Whether your content marketing team is 10 members strong or it’s just you, having a content production workflow is critical to success. Putting a process in place will make you more efficient and keep your efforts on track even when […]

Content Marketing, Marketing Technologies

5 Tricks to Prove Your Content Is Working

January 29, 2018

Via: Target Marketing

As content marketers, we need to know whether our content is performing. Ideally, we want to be able to draw a direct line between content we’ve published and a closed sale. Unfortunately, that line isn’t always direct, and it isn’t […]

Content Marketing, Marketing Technologies

A handy template for your content marketing mission statement

January 26, 2018

Via: Econsultancy blog

This quick tip (and template) comes from Ecconsultancy’s Content Strategy Best Practice Guide and concerns the creation of a content marketing mission statement. A content marketing mission statement captures the essence of content strategy in a single sentence, which is […]

Content Marketing, Marketing Technologies

13 Tips for Creating More Useful B2B Content

January 24, 2018

Via: Chief Marketer

The phrase “content is king” has become a marketing cliché, but that doesn’t make it any less true. The problem is that many marketers get so caught up in creating a regular stream of content that they forget what makes […]

Content Marketing, Marketing Technologies

YouTube Ups Content Quality for Brands

January 18, 2018

Via: Target Marketing

Brand representatives, sick of seeing their ads playing before the video of the body of someone who recently committed suicide shows up on consumers’ screens, are getting their wish for tighter content enforcement from YouTube. On Monday, a YouTube blog […]