Tag: content

August 4, 2023

Over the past few years, content marketing has become both a buzzword and a bonafide strategy for brands to establish credibility with their audiences. However, not every piece of content a brand shares has the same impact. Content pieces that […]

July 10, 2023

Google is investigating a service disruption affecting Google News indexing, according to the Google Search Status Dashboard. The Google Search Status Dashboard is a tool that provides status updates for Google Search systems and indicates any issues affecting multiple sites […]

July 5, 2023

Who cares who created the content? Sure, the person who wrote, recorded, or produced it cares. And probably, their parents do, too (if my personal experience is any indicator.) And maybe, if the person is a known expert or celebrity […]

June 22, 2023

The more optimized your content, the more likely Google and users will find it. Any catch? Content optimization goes far beyond keywords and meta tags. If you want to rank higher, it’s time to use advanced content design and development […]

June 22, 2023

People do business with brands they know, like and trust. The larger the investment, the more important these factors are. Building relationships and earning trust are key to earning lasting relationships with customers. Here’s how to achieve these with great […]

June 16, 2023

Few buyer journeys start and end with clicking a giant “buy now” button at the top of a homepage or product page. A great blog alone won’t be enough to turn subscribers into buyers if the benefits of what is […]

May 17, 2023

An animated video maker is a software tool designed to help users create animated videos without requiring extensive video editing skills. These tools typically offer a wide range of features, including pre-made templates, custom animations, and audio editing tools, that […]

April 24, 2023

Content marketers predict that AI writing tools will replace live writers, according to 2023 Content Marketing and Generative AI Outlook, a study by BMV. Of those polled, 40% say junior writers will be replaced and 29% say all writers will […]

April 14, 2023

There’s no denying that the way people consume content is at an all-time high and has drastically changed over the past few years. The quick morsels and tidbits of information that people seek can be found across different platforms and […]

April 13, 2023

Influencer marketing has been on the rise for many years now, but how many marketers really understand how to use the tactic effectively? It’s not really about buzz. A traffic boost is fine, but how often can you really reach […]

April 11, 2023

At the same time, research has shown that translating branded content into local languages improves customer experiences and leads to a greater likelihood of purchase. This makes high-quality translations crucial for achieving your marketing KPIs (such as increasing brand awareness, […]

April 4, 2023

I often hear that word when I ask what’s wrong with an organization’s marketing and content operations. Think about how ideas get transformed into marketing messages, integrated into content assets, and disseminated onto channels. That process usually starts with a […]

March 7, 2023

Building authority has a compounding effect on how brands perform in organic search. And the acceleration of AI in search is only increasing the importance of developing authority, trust and credibility as a signal on the topics or areas you […]

March 1, 2023

Economic uncertainty and inflation have led more than 40% of U.S. companies to trim their marketing budgets. These cuts pressure marketers to maximize return on investment and improve performance with limited resources. Many content teams struggle with a heavy workload, […]

February 14, 2023

How much did you spend on content last year? How much should you spend on content this year? You can’t know. Outside of the most abstract of estimates, you can’t know the answers to both questions. As I’ve shared, “content” […]

February 10, 2023

ChatGPT is top of mind for many people in the content creation and SEO spaces – and even seems to be a developing obsession inspiration to Google itself. The biggest question for SEOs and people trying to create content to […]

February 2, 2023

The age-old question in the digital design world persists: What comes first in website development — design or copy? Many digital design agencies have their own workflow strategies that best satisfy this question, but ultimately, it comes down to project […]

January 31, 2023

ChatGPT produces content that is comprehensive and plausibly accurate. But researchers, artists, and professors warn of shortcomings to be aware of which degrade the quality of the content. In this article, we’ll look at 11 disadvantages of ChatGPT content. Let’s […]

January 26, 2023

There’s much to be excited about when it comes to mobile video ads. The format boosts ROI for small and large advertisers alike and viewability rates are significantly higher than those of other formats. Unsurprisingly, 63% of mobile advertisers consider […]

January 18, 2023

There is no right or wrong answer for when to do a content audit, as each site is unique, but there are signals it is time to do a content review. And an annual performance audit doesn’t hurt either. One […]