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Tag: content


Content Marketing, Marketing Technologies

How to Market a Seemingly Boring Industry in a Unique Way That Results in Page Views

September 17, 2018

Via: Adweek

If you have even a passing interest in marketing, you have probably heard the phrase “content is king.” If you’re a marketer, those three words have probably been drummed into your brain so hard that they haunt your dreams! Like […]


Big Data, Platforms&Software

Building a Better Website: Which Comes First — Content or Coding?

September 10, 2018

Via: Target Marketing

Trick question. Neither comes first. What comes first in creating a truly great website is a great planning process. The key elements of the planning process are Strategy Brief Site Map Wireframes Functional Specification Design Brief Here’s a brief look […]


Content Marketing, Marketing Technologies

How B2B Marketers Can Stand Out with Original Content

September 6, 2018

Via: Chief Marketer

Plenty of B2B marketers talk about the importance of delivering a personalized B2C-like experience, to drive brand awareness and sales. But few are actually delivering on this promise. In fact, B2C companies customer experience ratings tend to be below the […]


Email Marketing, Marketing Channels

4 Email Marketing Writing, Designing Tips

August 3, 2018

Via: Target Marketing

Email marketing is an interconnected science. It was the first social channel and lives on in a similar way now, with marketers needing to pay attention to brand continuity on the channels that will appear on smartphones. So here’s a […]


Content Marketing, Marketing Technologies

How to Hook Your Ideal Prospect with Content that Connects

July 17, 2018

Via: Copyblogger

When it comes down to it, “content” is simply information. And in an age of information (and opinion) overload, your content can contain incredibly valuable information and still be easily ignored. This is the opposite of the “clickbait” problem. In […]


Advertising Technology, Digital Media & Mobile, Media

Be careful what content you cut from your site

July 9, 2018

Via: Marketing Land

I recently worked with a client to relaunch their website, and as part of the process, the client chose to cull much of its content in an effort to have a leaner site. Having a lot of content on your […]


Marketing Technologies, Other technologies

Digital media companies chasing TV hope for carriage fees, but it’s no guarantee

June 22, 2018

Via: Digiday

Digital media companies are distributing their content on streaming TV companies such as YouTube TV and Sling TV with the hope of getting subscription revenue down the road. But in doing so, they’re making two risky bets: that these new […]


Marketing Channels, Traditional Marketing

How to Connect Digital Media Spend to Revenue Results

June 21, 2018

Via: Target Marketing

Besides content and labor, digital media spend is likely one of the largest pieces of the budget. But is it being well spent? How can you tell? The media team and their agencies use a lot of new buzzwords to […]


Advertising Technology

Should you keep your best content on your site or send it away?

June 20, 2018

Via: Marketing Land

Recently, I’ve had some very enjoyable discussions with other search engine optimization specialists (SEOs) about where to place promotional content. Opinions vary and are dependent on the goals of the webmaster. Some webmasters openly ask for guest bloggers since they […]


Content Marketing, Marketing Technologies

If Content Is a Performance, Is It Ever Authentic?

June 18, 2018

Via: Copyblogger

Producing more effective content that helps you build an audience of interested prospects is a common theme in my articles. In the past few months, I’ve written about ways to show how likable you are and how to make your […]