Tag: content

Content Marketing, Marketing Technologies

How to Hook Your Ideal Prospect with Content that Connects

July 17, 2018

Via: Copyblogger

When it comes down to it, “content” is simply information. And in an age of information (and opinion) overload, your content can contain incredibly valuable information and still be easily ignored. This is the opposite of the “clickbait” problem. In […]

Marketing Technologies, Other technologies

Digital media companies chasing TV hope for carriage fees, but it’s no guarantee

June 22, 2018

Via: Digiday

Digital media companies are distributing their content on streaming TV companies such as YouTube TV and Sling TV with the hope of getting subscription revenue down the road. But in doing so, they’re making two risky bets: that these new […]

Marketing Channels, Traditional Marketing

How to Connect Digital Media Spend to Revenue Results

June 21, 2018

Via: Target Marketing

Besides content and labor, digital media spend is likely one of the largest pieces of the budget. But is it being well spent? How can you tell? The media team and their agencies use a lot of new buzzwords to […]

Content Marketing, Marketing Technologies

If Content Is a Performance, Is It Ever Authentic?

June 18, 2018

Via: Copyblogger

Producing more effective content that helps you build an audience of interested prospects is a common theme in my articles. In the past few months, I’ve written about ways to show how likable you are and how to make your […]

Content Marketing, Marketing Channels, Marketing Technologies, Social Media Marketing

6 Shortcuts to Speed Up Your Social Media Scheduling Process

June 12, 2018

Via: BufferSocial

As a social media manager, you likely spend a good chunk of your day scheduling content for your brand’s social media profiles. We understand the challenge. Social media scheduling can be a time-consuming process. So we would love to help! In this […]

Content Marketing, Marketing Technologies

How to position your brand as a knowledge centre through content

May 1, 2018

Via: Econsultancy blog

Have you considered how, through content marketing, your brand could be transformed to become a leading informational expert? Positioning your brand by building its authority through the right channels and at the same time educating and providing support and advice? […]

Content Marketing, Marketing Technologies

Seven examples of hotel content marketing campaigns

April 30, 2018

Via: Econsultancy blog

When it comes to planning a holiday – it’s no longer enough to flick through a brochure or browse a hotel website. Now, with so many people heading online to search and discover travel inspiration (long before they even think […]

Content Marketing, Marketing Technologies

3 Content Marketing Myths and Their Reality-Based Solutions

April 12, 2018

Via: Copyblogger

We all know that creating content can be hard work. One of our goals at Copyblogger is to help you make sure you’re putting your work into the right things, so you get results and not just a fistful of […]

Content Marketing, Marketing Technologies

How to Stop Wishing You Had More Time to Write

April 10, 2018

Via: Target Marketing

That thought has probably crossed your mind more than once. I know it’s crossed mine. I find myself lost in daydreams about how amazing my motorcycle blog could be — if only I had more time. When writerly productivity is […]

Content Marketing, Marketing Technologies

How to Fix a Broken Content Strategy

March 6, 2018

Via: Duct Tape Marketing

Many businesses out there spend the last few months of the year planning their content strategy for the year ahead. They have color-coded spreadsheets completed, goals in the place, and the optimism that the next 12 months are going to be the […]