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Tag: content


Content Marketing, Marketing Technologies

The Best Content Marketing of May: Brands, Take Note

August 17, 2017

Via: The Content Strategist

The brand magazine has played a really interesting role in the content marketing boom we’ve seen over the last half decade. As people continue to declare print dead, brands are still lining up to produce expensive glossy magazines. Why? Because […]


Content Marketing, Marketing Technologies

Why Marketers Abandon Their Content Strategies Too Soon

August 16, 2017

Via: The Content Strategist

Former heavyweight champion Mike Tyson once said, “Everybody has a plan until they get punched in the mouth.” The line gets at something most people can appreciate, regardless of whether they’ve been in the ring. As the SVP of enterprise […]


Content Marketing, Marketing Technologies

Why Attribution Matters in Content Marketing

August 15, 2017

Via: Target Marketing

Why does attribution matter in content marketing? Money, that’s why. More pointedly, attribution matters because the denizens of the C-suite don’t care about clicks, likes, follows or friends. They care about business outcomes, and you need to be able to […]


Content Marketing, Marketing Technologies

10 Easy Ways to Measure the Effectiveness of Your Content

August 14, 2017

Via: Social Media Today

Please raise your hand if you’re doing content marketing. Wow, that’s basically everyone here. Awesome. Now, please keep your hand up if you’re measuring the effectiveness of your content marketing. Uh-oh, why did so many hands go down? Actually, I […]


Content Marketing, Marketing Technologies

Content Marketing Spend Still Growing

August 11, 2017

Via: Target Marketing

Content marketing is gaining more and more of brand budgets, with 80 percent of marketers investing in it in 2016 — 52 percent of whom were increasing their spend, according to Target Marketing’s recently released study, “Marketing Mix Trends 2010-2016.” […]


Content Marketing, Marketing Technologies

5 Reasons No One Cares About Content Marketing

August 10, 2017

Via: Convince and Convert

If you’re like many content marketers, when you tell your mom your job title, she reacts with a perplexed smile and something like, “Oh, so what do you do?” An explanation fit for a layperson only yields a brief, labored […]


Content Marketing, Marketing Technologies

33 Ways to Discover Ideas for Your Content Marketing

July 7, 2017

Via: Social Media Today

You’ll find a ton of blog posts and resources intended to help give you content marketing ideas, and most of them present various angles marketers are using now… how-to’s, lists, comparisons, newsjackers, customer stories, etc. I’ve written plenty of content […]


Big Data, Platforms&Software

9 Tips to Help Maximize Your Long-Form Content on LinkedIn

June 30, 2017

Via: Social Media Today

Research suggests that LinkedIn may be the “richest” social network in terms of demographics. According to Omnicore, 44% of LinkedIn users earn more than US$75,000 a year, while 41% of millionaires use LinkedIn. The world’s largest professional social network, it’s also the top […]


Content Marketing, Marketing Technologies

7 Important Content Writing Tips for Better SEO

June 15, 2017

Via: Convince and Convert

SEO copywriting was certainly a legitimate service in the days when keyword stuffing and density were factors to consider in making webpages more visible in organic search. Nevertheless, great content remained the core of successful digital marketing campaigns over the years. You […]


Content Marketing, Marketing Technologies

Why Visibility Is Key for Content Marketing Success

June 2, 2017

Via: The Content Strategist

It’s 12 p.m., do you know what your content team is doing? If you’re a senior manager, it can be difficult—okay, impossible—to know what your team is up to on a day-to-day basis. Is Jim actually “just finishing up” that […]