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Tag: content


Content Marketing, Marketing Technologies

How to position your brand as a knowledge centre through content

May 1, 2018

Via: Econsultancy blog

Have you considered how, through content marketing, your brand could be transformed to become a leading informational expert? Positioning your brand by building its authority through the right channels and at the same time educating and providing support and advice? […]


Content Marketing, Marketing Technologies

Seven examples of hotel content marketing campaigns

April 30, 2018

Via: Econsultancy blog

When it comes to planning a holiday – it’s no longer enough to flick through a brochure or browse a hotel website. Now, with so many people heading online to search and discover travel inspiration (long before they even think […]


Content Marketing, Marketing Technologies

3 Content Marketing Myths and Their Reality-Based Solutions

April 12, 2018

Via: Copyblogger

We all know that creating content can be hard work. One of our goals at Copyblogger is to help you make sure you’re putting your work into the right things, so you get results and not just a fistful of […]


Content Marketing, Marketing Technologies

How to Stop Wishing You Had More Time to Write

April 10, 2018

Via: Target Marketing

That thought has probably crossed your mind more than once. I know it’s crossed mine. I find myself lost in daydreams about how amazing my motorcycle blog could be — if only I had more time. When writerly productivity is […]


Content Marketing, Marketing Technologies

How to Fix a Broken Content Strategy

March 6, 2018

Via: Duct Tape Marketing

Many businesses out there spend the last few months of the year planning their content strategy for the year ahead. They have color-coded spreadsheets completed, goals in the place, and the optimism that the next 12 months are going to be the […]


Marketing Channels, Social Media Marketing

Facebook’s branded content program loses its luster

March 5, 2018

Via: Digiday

Three years ago, Facebook rolled out its Anthology program, an attempt to pair brands and publishers to produce branded content to distribute on its social network. But brands have increasingly bypassed Facebook to do their own matchmaking, as the value […]


Content Marketing, Marketing Technologies

Building an Audience-Focused Content Strategy

February 28, 2018

Via: Target Marketing

Generating content that is relevant to your audience is easy; delivering unique content that actually serves its needs is significantly more difficult. That requires a content strategy. These days, it’s not enough to produce loads of content based on keyword […]


Content Marketing, Marketing Technologies

Content Marketing: Better Metrics Mean Better Measurement

February 27, 2018

Via: Target Marketing

It isn’t always easy to measure the impact of your content marketing or attribute sales, leads or lead quality accurately. One way to improve the quality of your measurement is to improve the quality of your metrics. Analytics data is […]


Content Marketing, Marketing Technologies

9 B2B Content Marketing Musts for 2018

February 22, 2018

Via: Convince and Convert

B2B content marketing is almost universally embraced. 87 percent of all business-to-business organizations are using content, according to an eMarketer survey of firms with 100 employees or more. So the question about B2B content marketing isn’t WHETHER it’s a viable […]


Content Marketing, Marketing Technologies

Why Informative Content Will Make You Think Content Marketing Doesn’t Work

February 21, 2018

Via: Copyblogger

You might want to take an extra sip of coffee before you read the next paragraph … We’re going to start with a brief geometry lesson today, but I promise it will be gentle. Squares are rectangles, but not all […]