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Tag: content marketing


Big Data, Platforms & Software

The Lean Canvas Model: A Tool for Strategic Business Clarity

January 26, 2024

Via: Martech Zone

Whether you’re a seasoned business owner, a leadership team navigating corporate waters, or an entrepreneur just starting, the journey from idea to successful execution is fraught with challenges. A common pitfall is the myopic focus on the product or service […]


Content & SEO, Marketing Channels

Generate image alt text at scale with AI: A 7-step guide for SEOs

January 24, 2024

Via: Search Engine Land

Image alt text is important for accessibility and beneficial for SEO. But if you have lots of images on your website, manually writing alt text for all of them will be time-consuming. This article is a step-by-step guide for using […]


Marketing Channels, Web Advertising

75% of top brands fall victim to fraud in Google Search Ads

January 24, 2024

Via: Search Engine Land

Three-quarters of leading brands in the US and UK reportedly fall victim to identity theft in Google Search Ads. Consequences range from financial losses for the targeted business to customers becoming victims of fraud, according to a new report by […]


Marketing Channels, Web Advertising

Google advertisers are confused between support and sales – we asked for clarification

January 23, 2024

Via: Search Engine Land

Google is concerned there may be confusion around the roles of its sales and support departments. Advertisers recently groused that support is at an all-time low, accusing Google employees of bombarding them with “aggressive” phone calls pushing for the implementation […]


Content & SEO, Marketing Channels

The Ultimate Guide to Conducting a Content Audit — Step-by-Step Process for Optimizing Your Website’s Content

January 23, 2024

Via: Entrepreneur

I’ve always believed that search engine optimization (SEO) is as much about looking forward as it is about looking back. What do I mean? Many people think that SEO is about creating and optimizing new content. However, it’s equally about […]


News

Data-driven marketing investments to top $36B in 2024, report finds

January 22, 2024

Via: Marketing Dive

Winterberry Group is aligned with other forecasters in believing 2024 will be a more vibrant year for ad spending than 2023 while noting that robust top-line growth does not tell the full story. Case in point: the upcoming election cycle, […]


News

How to Maximize Sales Efficiency With These 2 Lead Generation Strategies

January 19, 2024

Via: Entrepreneur

Lead scoring and grading are essential components in sales and marketing, serving as powerful tools for enhancing the efficiency and effectiveness of lead management strategies. This comprehensive guide will delve into lead scoring and grading concepts, outlining their definitions, differences, […]


News

6 Strategies To Convert the Content Clueless in Your Brand’s Leadership

January 18, 2024

Via: CMI

You diligently developed your customer personas, carefully selected relevant keywords, and added funny memes to your content strategy. Presenting it to the CEO, you observe a look of confusion. At its conclusion, they clear their throat and say, “This all […]


Marketing Technologies, Other Technologies

5 Innovative PR Strategies to Boost Your Brand in 2024

January 17, 2024

Via: Entrepreneur

The onset of a new year brings a fresh perspective, encouraging leaders to evaluate and enhance how they communicate and connect with their audiences. Brands and their leaders are presented with the opportunity to redefine and strengthen their public relations […]


Content & SEO, Marketing Channels

Build This New Framework for Agile Content Ops in Talent-Starved Times

January 16, 2024

Via: CMI

When it comes to managing content and marketing operations resources, 2024 will be complicated. For one thing, marketing budgets will receive plenty of scrutiny (as they always do). In 2023, Gartner research found that 71% of CMOs believe they lack […]


Marketing Channels, Web Advertising

9 strategies for removing negative content from the web

January 12, 2024

Via: Search Engine Land

The repercussions of negative, false and defamatory content on the web are profound for businesses and individuals, especially when it ranks highly on Google. This article explores nine of the most effective and commonly used strategies for removing negative content […]


News

6 Positive Impacts of Artificial Intelligence on Digital Marketing

January 11, 2024

Via: Entrepreneur

For those venturing into the realms of digital marketing and individuals contemplating a career shift into the tech industry, the professional landscape is undeniably dynamic, marked by constant change and uncertainty. According to the 2020 Deloitte global survey of early […]


Content & SEO, Marketing Channels

Microsoft’s New AI Tools Let Anyone Create Retail Media Content

January 11, 2024

Via: Search Engine Journal

Microsoft is announcing the launch of its Retail Media Creative Studio, a platform designed to support the creation of digital advertising content for retailers. The new platform leverages generative AI to allow easy and customized banner ad creation in seconds. […]


Marketing Channels, Social Media Marketing

TikTok is restricting hashtags in Creative Center

January 10, 2024

Via: Search Engine Land

TikTok marketers can no longer search for specific hashtags within the platform’s Creative Center tools. Why we care. These restrictions will make it harder for you to explore and gauge the popularity of trends on the platform, which is essential […]


News

8 predictions for 2024 as marketing seeks a new normal

January 9, 2024

Via: Marketing Dive

Is the marketing pendulum swinging back toward normalcy in 2024? Ad spending is trending that way but skewing more digital than ever. A potential recovery comes on the back of easing inflation, which could lead CMOs to loosen their purse […]


Content & SEO, Marketing Channels

How to Include Your Team in Your Business Blogging Strategy

January 5, 2024

Via: Martech Zone

One of the most common recommendations out there for organizations trying to create a steady stream of content is to look inward for contributions. After all, who knows your business better than the people who work at it every single […]


Marketing Channels, Social Media Marketing

Building a winning Facebook and Instagram strategy for 2024

January 4, 2024

Via: Search Engine Land

Advertising on Meta presents unique opportunities that Google Ads doesn’t offer. Whether your goal is lead generation or ecommerce, Menachem Ani, PPC expert and founder of JXT Group, shared valuable insights at SMX Next on how to optimize campaigns for […]


Content & SEO, Marketing Channels

6 Ways To Elevate the Text-to-Audio Experience for Your Content

January 3, 2024

Via: CMI

Converting your text-based, long-form content into audio versions sounds like an easy – and smart – thing to do. After a few months of working with an AI-based audio-conversion tool on the Content Marketing Institute blog, I still think it’s […]


Content & SEO, Marketing Channels

5 Simple SEO Methods That Product Major Traffic for Small Businesses

December 22, 2023

Via: Entrepreneur

Search engine optimization (SEO) is, of course, pretty much an existential marketing consideration at this point: Without it, you’re sunk. That said, a great many owners find associated strategies to be confusing and complicated, and inevitably highly technical. But worry […]


Marketing Channels, Social Media Marketing

Instagram Reels outperforms TikTok, Facebook for branded video content, report says

December 21, 2023

Via: Marketing Dive

Move over TikTok, there’s an old player in town: Emplifi’s research suggests there’s still some life in Meta’s Instagram platform for advertisers. Capitalizing on that promise, however, will require some shift in advertiser behavior. Instagram’s Reels, which are designed to […]