Tag: content marketing

September 29, 2023

As I emphasized in a previous Entrepreneur article, a big mistake in brand storytelling is assuming that you’re telling a story about your company. It’s really two stories: One about your brand and one about your customer. But you need […]

September 29, 2023

It’s been an invigorating week for all things content and marketing. We gathered with thousands at CMI’s annual Content Marketing World in Washington, D.C. The conversations from the podiums brought some incredibly fresh insights into the beloved practice. CMI’s chief […]

September 22, 2023

Ever wondered which is the best generative AI tool for writing PR content? I have just finished conducting a series of tests to determine just that and found that the post generated by Bard produced: Slightly better results than a […]

September 22, 2023

Despite the world largely returning to normal since the height of the pandemic, social media usage has continued to climb. In fact, 53% of consumers report higher social media usage over the last two years than the previous two. As […]

September 21, 2023

To no one’s surprise, consumers spend an inordinate time viewing, reading, and scrolling content. In the U.S., they spend over 12 hours a day consuming digital content, including three hours on traditional video streaming content. The average working-age internet user […]

September 21, 2023

“Pivot quickly” is not a directive that marketers in the financial services industry would call typical. In an old school industry, with no shortage of compliance guardrails and regulatory red tape, the directive is more like: “Turn this behemoth cargo […]

September 20, 2023

Does the company you work for have a policy on AI use? Several brands (Amazon, Apple, Verizon, and Wells Fargo) have set strict parameters around the technology. Once you get the OK to give it a go, you’ll need to […]

September 20, 2023

HeyGen is an AI video platform at the forefront of the AI-powered text-to-video generative AI revolution, offering a suite of cutting-edge features that are changing the game for content creators, marketers, and communicators alike. In this comprehensive overview, we’ll delve […]

September 19, 2023

You hear that all too familiar sound. You look at your phone and see a text from someone in your contacts: “Would you do me a favor?” That’s all you see. No blinking dots. You wait. You wait some more. […]

September 19, 2023

TikTok is launching a new label to help creators tag their AI-generated content. Creators are advised to use this label on content that’s been fully or heavily edited by AI to comply with the platform’s rules on synthetic media. Additionally, […]

September 11, 2023

Due to Google’s algorithms constantly evolving, it can be difficult to determine areas to focus your SEO efforts on for maximum results. Yet, there’s one ranking factor that’s always worth optimizing for: content. With the launch of the helpful content […]

September 8, 2023

Threads users can now search through posts on the platform. Meta CEO Mark Zuckerberg announced the new functionality has now been rolled out to most English and Spanish-speaking countries, including the US and UK. The new search feature is available […]

September 8, 2023

OpenAI doesn’t just want ChatGPT to be the platform on which everybody builds a B2B business. It wants to be a B2B business given last week’s introduction of ChatGPT Enterprise. Unsurprisingly, their announcement says it offers up “enterprise-grade security and […]

September 8, 2023

In modern business and commerce, marketing encompasses a wide range of activities and strategies aimed at promoting and selling products or services to consumers. It includes advertising, market research, branding, pricing, and distribution. The field of marketing has continued to […]

September 7, 2023

Google will soon require political ads to disclose when AI-generated images, videos and audio have been used. From November, political adverts must clearly feature a disclaimer when “synthetic content” is used to depict “realistic-looking people or events”, reports Bloomsberg. Why […]

September 6, 2023

Customers today have diverse preferences when it comes to the medium they use to seek information. Depending on their situation, different content types are appropriate. As a savvy marketer, understanding these preferences and leveraging the right content types is essential […]

September 5, 2023

SEO for adult sites is a fiercely competitive space – yet pervasive and unwanted adult-intent traffic remains a big challenge for enterprises, ecommerce sites and marketplaces. Here is why this is a problem and what can be done about it. […]

September 1, 2023

Social media has been at the forefront of digital marketing for quite some time, and it’s unlikely this will change in the near future. In fact, we are still seeing new social media channels and platforms emerge – alongside a […]

August 31, 2023

Technological disruption is par for the course in content marketing. But generative AI hits differently and closer to home. These versatile tools can speed up tedious production tasks and spare writers the frustration of staring at a blank page. But […]

August 30, 2023

For over three years, people have carried a crushing burden of unprocessed grief while enduring a withering barrage of change at work. It’s a many-sided issue with no clear cause or fix. But the result is that content marketers are […]