Tag: business marketing

May 16, 2022

Have you ever heard a sales leader or business exec disparage content marketing or wonder about its business value? They believe the myth that content marketing is some nebulous, feel-good, unmeasured thing that gets told too often. Several industry experts […]

April 29, 2022

Your business’ marketing strategy has the potential to boost sales and thrust you into the limelight. However, if your strategy is not properly planned, you may inadvertently stall revenue and limit your own success. We have to be intentional in […]

March 10, 2022

When we think of local search, we tend to think of Google. Yet 2/3 of Facebook’s weekly users visit the Pages of local businesses and organizations near them. Not only does Facebook rank at the top for most used social […]

December 20, 2021

How easy is it for you to cut through the noise and communicate with your customers? Thanks to the convenience of mobile, customers now expect more from businesses and want to interact with them differently – through text message. Find […]

October 28, 2021

For most businesses, marketing is a practical necessity. It’s the only viable strategy to increase your brand visibility, attract more people to your brand and ultimately grow the business. But let’s face it; marketing is expensive. Sure, you could reduce […]

August 5, 2021

Recently, my family and I headed down to the Columbia River to have a BBQ because summer equals hamburgers, am I right? It was a beautiful summer day, and we were all excited because we all love hamburgers. We really […]

April 22, 2021

It’s estimated that more than half of the global population has online access. That’s why, whether it’s a small business or a big corporation, any company should seriously think about its digital marketing strategy. From Search Engine Optimization to website […]

November 5, 2018

Pinterest small and midsized business marketing lead Lisa Fong shared four steps that the 1.5 million-plus brands on its platform should go through in order to optimize ad campaigns aimed at some of its more than 250 million monthly users. […]

March 15, 2017

Using Pinterest for marketing is a powerful yet fairly underutilized tool. While many businesses – especially retailers – know how to use it for B2C marketing, the platform offers opportunities for B2B marketing as well. The question, then, is how […]

May 27, 2016

Content is no longer a nice form of marketing, it’s the air that guides the customer journey, or, in some cases, it’s a business model. My guest for this week’s episode of the Duct Tape Marketing Podcast is Joe Pulizzi, […]