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TikTok launches AI-powered creative assistant to streamline ad creation process

With First-Party Data, the Experience Is the Most Important Part

Deinfluencing on social apps is a wake-up call for brands

Brands scrutinize video ad budgets as upfronts approach

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Tag: build brand

Big Data, Customer Data

3 Steps for Building Brand Authenticity When Consumer Trust Is at Rock Bottom

April 16, 2019

Via: Target Marketing

In my last post, I discussed how brand trust in the U.S. may have hit rock bottom and that marketers need to build brand authenticity. In this article, I would like to discuss a bit about how companies can address […]