Tag: budgets


B2B Budget Freeze-Up: Few Brands Have Greatly Increased Their Marketing Spend

April 25, 2023

Via: MediaPost

B2B marketing budgets have gone up at least slightly in 2023. But there have been cutbacks in several areas, including personnel, and 66% of marketers are suffering from burnout, according to The State of B2B Marketing Budgets, a study by […]


Brands scrutinize video ad budgets as upfronts approach

March 13, 2023

Via: Marketing Dive

The upfronts, an annual series of meetings when advertisers commit ad spend in advance of programming scheduled for later in the year, have been losing relevance for some time. Advertiser Perceptions’ latest survey is just another indicator of how the […]


Where Marketers Plan To Spend Budgets Across Advertising, Marketing In 2023

December 13, 2022

Via: MediaPost

More marketers participating in a recent survey from NP Digital plan to increase rather than decrease advertising and marketing budgets in 2023. The study includes business-to-consumer (B2C) and business-to-business (B2B). Twenty-six percent of B2C marketers plan to increase budgets, the […]

Content & SEO, Marketing Channels

Top 17 Enterprise SEO Metrics To Inform Your Reporting

June 9, 2022

Via: Search Engine Journal

Measuring SEO metrics is essential for proving the value of your efforts and optimizations. It’s the key to getting budget from existing clients and executives, landing new ones, making the business case to justify SEO spend, and keeping your current […]

Content & SEO, Marketing Technologies

ANA: Content marketing budgets jumped before pandemic

July 15, 2020

Via: Marketing Dive

Advertisers see content marketing as a valuable strategy, as evidenced by their plans to increase spending on its development, per the ANA and Content Council survey. The pandemic likely has dampened investment levels, but content marketing remains a viable strategy […]

Marketing Channels, Social Media Marketing

Social Media Listening for Non-Profits: A How-To Guide

June 9, 2020

Via: Convince and Convert

For non-profit organizations, every marketing task can be a serious challenge. Many have limited budgets and small teams, but raising awareness about the causes and collecting donations takes a lot of work. Getting people to see the organization and trust […]


15 Ways to Trim Marketing Budgets

September 18, 2018

Via: Chief Marketer

Do more with less—that’s been the edict for agencies and in-house marketing directors alike turning up the pressure to maximize every dollar and prove every dollar’s effectiveness. Here’s a sampling of council members responses: Send a personal note Now that […]

Marketing Channels, Social Media Marketing

Advertisers are using Facebook’s news-feed revamp to get bigger media budgets

February 1, 2018

Via: Digiday

Advertisers have talked for years about going all-in on paid Facebook ads, and some believe they are closer than ever to securing larger budgets to do it, following the social network’s announcement that its news feed would prioritize what family […]


Why B2B Marketers Waste 19% of Their Budgets

April 8, 2016

Via: The Content Strategist

Imagine that you were only getting 81 cents of value out of every dollar you spent. If you only wasted a few bucks, it might be okay to eat the occasional loss. But over time, those losses would add up, […]

Web Advertising

PPC: a beginners’ guide to KPIs, budgets &agencies

March 16, 2016

Via: Econsultancy blog

There’s a lot to know about paid search advertising. To mark the release of Econsultancy’s newly updated PPC Best Practice Guide, I’ve pulled together a brief intro to KPIs, budgets and resourcing for paid search. The full guide is more […]