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Tag: Bud Light

How Miller Lite and Bud Light’s epic clash shook the marketing world

May 24, 2022

Via: Marketing Dive

Few brands have the intense rivalry that Miller Lite and Bud Light have, despite Bud Light’s consistently higher sales and reach. The decades-long feud is littered with lawsuits and smear campaigns. Their aggressive back and forth has shaped beer advertising, […]