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Tag: Brand Strategy


Editorial

Future-Proofing Creative Operations: Elevating Today’s Strategies Through Canto’s Pioneering Expertise

October 18, 2023

Via: Digital MarketingCurated

In today’s rapidly shifting creative ecosystem, future-proofing operations is not an option; it is an imperative. According to a McKinsey investigation, 67% of companies with top-quartile ACS (Award Creativity Score) ratings saw above-average organic revenue growth. But how can one […]


News

6 campaigns that broke through the creative rut of H1 2023

July 11, 2023

Via: Marketing Dive

Ad spending appears to be approaching some kind of normalcy with the digital boom of the pandemic tapering off and other channels reaching maturity. Yet, for brands, the moment in many ways feels as fraught as any period over the […]


News

Burger King taps new agencies after year of marketing tumult

April 29, 2022

Via: Marketing Dive

With its creative and media appointment, Restaurant Brands International caps off a yearlong marketing shakeup that began when its global marketing head and longtime Burger King executive Fernando Machado left the company for Activision Blizzard in April 2021. It is […]


News

KFC preps chicken bouquets alongside new ‘Finger Lickin’ Good’ creative

April 27, 2022

Via: Marketing Dive

Before MullenLowe, Wieden + Kennedy had handled KFC’s creative and ad-buying since 2015 and 2018, respectively, making headlines and driving sales with edgy, off-the-wall humor that is noticeably absent in KFC’s latest Mother’s Day effort and brand campaign. Prior to […]


News

How QSR marketers are riding the plant-based food wave

March 8, 2022

Via: Marketing Dive

After years of stratospheric growth, plant-based foods are expected to continue comprising a bigger share of menus, plates and stomachs, potentially growing from a $29.4 billion market in 2020 to more than $162 billion in 2030, per Bloomberg Intelligence. The […]


Big Data, Customer Data

Taco Bell’s subscription service boosted rewards members 20%

February 23, 2022

Via: Marketing Dive

Subscription programs offer incentives to engage with brands digitally, which may generate higher checks and provide companies with more customer data. They also differentiate brands from competitors. If a customer is a frequent coffee drinker, for example, a subscription service […]


Big Data, Customer Data

Why the metaverse could be a breakthrough in privacy-compliant digital marketing

November 30, 2021

Via: Marketing Dive

The metaverse is currently one of the buzziest areas in marketing, yet questions remain as to how privacy — an increasingly important value for consumers — will be considered in the burgeoning space. A lack of technical knowledge about augmented […]


News

Burger King introduces Keep It Real Meals after banning 120 artificial ingredients

September 9, 2021

Via: Marketing Dive

Burger King expands its commitment to offering fresher, more natural food with the nationwide reduction of 120 “non-essential” artificial ingredients — the blacklist includes mouthfuls like sodium ethyl p-hydroxybenzoate and potassium hydrogen sulphite — and an accompanying Keep It Real […]


Big Data, Customer Data

Why your customers’ emotions, feelings and attitudes could be more valuable than your big data

August 23, 2021

Via: Marketing Dive

According to a report from Forrester, 93 percent of businesses agree that consumers are more likely to spend money with brands they feel connected to. Having a deep understanding of one’s customers is essential to building this connection. But many […]


Marketing Technologies, Other Technologies

Amid back-to-school uncertainty, marketers pin hopes on digital precision and renewed demand

August 2, 2021

Via: Marketing Dive

Marketers hoping for a more straightforward back-to-school season in 2021 could feel creeping dread as health experts and financial analysts sound the alarm on the COVID-19 delta variant and reinstatement of public health measures, including indoor mask mandates in several […]


News

As CMOs seek to fortify pandemic gains, confusion grows around brand purpose

June 24, 2021

Via: Marketing Dive

As the world emerges from the haze of the coronavirus pandemic, marketers are tasked with quickly deciphering the changes to consumer behavior and pivoting to a post-pandemic reality. This is especially true for perpetually under siege chief marketing officers — […]


News

How Brands Can Navigate the Political Minefield

October 18, 2019

Via: Adweek

No brand is an island. Brands are built to resonate with the needs and hopes of customers, which evolve with culture. For better or worse, brands reflect the color and character of their times. And the times, they are political. […]


Marketing Technologies, Other Technologies

Colors Resonate With Consumers on a Subconscious Level. Here’s How Brands Can Leverage This in Strategies

July 30, 2018

Via: Adweek

How you use color in your business can amplify or ruin your brand strategy. That’s because color strongly influences human emotion and behavior. In the CCI: Institute for Color Research’s study, 92.6 percent of people surveyed said that color was […]


Advertising & Branding

Building a brand strategy: Essentials for long-term success

June 7, 2018

Via: Marketing Land

When it comes to having a brand strategy, it’s not enough to simply have a few bullet points of what you want to do. Brands today need both a thorough understanding of why they choose certain strategies and a detailed […]


Marketing Channels, Marketing Technologies, Other Technologies

How brands use colour psychology to reinforce their identities

June 5, 2018

Via: Econsultancy blog

A brand’s choice of colour is a fundamental element that reinforces both its personality and the qualities of the products and/or services it offers. Some brands are so iconic that it is possible to identify them from just a single […]