Tag: Brand Experiences

Big Data, Customer Data

Marketing Connectivity Is the Key to Unified Brand Experiences

April 18, 2019

Via: Target Marketing

We can talk about “omnichannel marketing campaigns” and “360-degree customer experiences,” but if we’re being honest, these are still very much aspirational concepts for many brands. That’s because unifying the plethora of potential customer touchpoints into a singular customer experience […]

Marketing Channels, Social Media Marketing

How Brand Experiences and Social Media Intersect

February 21, 2019

Via: Adweek

Thanks to the combined rise of tech and our desire for human interactions, we’re choosing experiences that enable us to simultaneously exist in our real and virtual worlds more than ever. As a case in point: Look no further than […]