Marketing Technologies, Other Technologies
March 6, 2023
Via: Business of AppsText and WhatsApp messaging may seem like an outdated mode of marketing. However, almost a fifth of respondents list SMS as their preferred brand communication channel and 16% would ideally like to receive these messages from brands up to three […]
Marketing Technologies, Mobile Marketing
December 10, 2021
Via: Business of AppsAround 40% of people are more likely to accept continued brand communications if they can control the purpose, frequency and engagement channel. That’s according to new research from Airship, the mobile app experts. Based on the answers from 9,000 consumers […]
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