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With First-Party Data, the Experience Is the Most Important Part

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Tag: Branch

Branch launches ‘full-stack’ tools for linking web-to-app and email-to-app

Advertising Technology

Branch launches ‘full-stack’ tools for linking web-to-app and email-to-app

August 24, 2016

Via: Marketing Land

Deep links are links between mobile websites or mobile email, on the one hand, and apps. Unlike web links, linking to or from an app is not a simple thing, since apps work differently from sites or emails. Today, Palo […]