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Tag: Bluetooth Low Energy

Marketing Technologies, Other Technologies

How Are Retail Stores And Venues Utilizing Beacons For Proximity Marketing?

March 13, 2023

Via: Martech Zone

Beacon marketing is a proximity marketing strategy that uses Bluetooth Low Energy (BLE) beacons to send targeted messages and promotions to nearby mobile devices. The goal of beacon marketing is to provide a personalized and contextualized experience to customers, increase […]