Tag: Blockchain

August 23, 2022

Blockchain and cryptocurrency have become buzzwords far beyond the worlds of digital marketing and technology. Experts predict the blockchain market will grow to nearly $40 million by 2025. But while crypto-related buzzwords have become impossible to avoid daily, not everyone […]

April 26, 2022

Hundreds of businesses and corporations now recognize the lucrative potential of NFTs, and they’re taking brazen steps into the wilds of the metaverse with everything from digital showrooms and loot boxes to meta-vaults and fantastical narrative journeys. While NFTs are […]

January 14, 2022

Non-Fungible Tokens, or NFTs, have become the latest hot digital item and brands are clamouring to embrace them. From community engagement to creative expression, raising funds for not-for-profits, lead generation, campaign promotion and influencer marketing, brand uses cases of NFTs […]

October 29, 2021

What Is an NFT? And What Does It Look Like? A “non-fungible token”—or NFT—is a non-interchangeable unit of data. Why all the craze? NFTs represent verified ownership to easily-reproducible items like songs, videos, and artwork. To establish public proof of […]

October 30, 2018

Blockchain is making its way to the ad-tech sector. Today, MediaMath rolled out the beta version of what it’s calling Guaranteed Viewable Market through a partnership with Underscore CLT, a startup that professes to use blockchain technology to better illuminate […]

April 18, 2018

If you follow all the hype around blockchain, you may be led to believe the technology is the answer to all our woes. Time will tell. But in the short term, blockchain is realistically poised to address some pressing problems […]

April 10, 2018

Between Facebook’s never-ending data targeting scandals and the drumbeat rise of ad blockers, some entrepreneurs think it’s time to renegotiate the relationship between the digital advertising industry and the consumers it serves. And they say the buzzy technology behind cryptocurrency […]

April 3, 2018

The idea of a cryptographically secured chain of blocks that would later become blockchain was originally proposed by a group of researchers in 1991 with the main purpose of applying digital timestamps on documents, stamps that could not be changed […]