Tag: billboard

Marketing Technologies, Other Technologies

The Evolution and Effectiveness of Billboard Advertising: A Comprehensive Guide

July 11, 2024

Via: Martech Zone

Billboard advertising, a cornerstone of out-of-home (OOH) advertising, has undergone significant transformations since its inception. This article delves into the history, evolution, and current state of billboards, exploring its transition from static displays to dynamic digital out-of-home (DOOH) advertising. We’ll […]

Email Marketing, Marketing Channels

3 Steps to Stop Using Email Like a Billboard

March 27, 2019

Via: Target Marketing

As any accident lawyer or dubious plastic surgeon would tell you, the success of billboard marketing is an exercise in volume. Masses of road-trippers and rush-hour drivers glancing at your ad will see the same message. While only a fraction […]