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Tag: Backlink

Content & SEO, Marketing Channels

Will Google Ever Fix the Big Brand Ranking Advantage of More Backlinks?

September 7, 2021

Via: Search Engine Journal

Backlinks are a significant ranking factor because of implicit authority signals. But… doesn’t this mean that the top search results will eventually be the sole domain of big brands that can afford to invest in high-end content and backlink strategies? […]