Tag: back to school


Creating a Successful Back-to-School Campaign in 2022

August 31, 2022

Via: Natalie Dunn

As the COVID-19 pandemic nears its end, new worries plague American shoppers. With mounting inflation now a concern for people around the world and a war in Europe, parents face various issues when planning the future of their children. These […]


Back-to-school challenges marketers as shoppers focus on savings

August 10, 2022

Via: Marketing Dive

Inflation is a top concern for parents this back-to-school season, but signals are mixed on how big an impact this will have on purchasing decisions. As a result, brands and retailers are focused on finding a message that promotes value […]

Marketing Technologies, Other Technologies

Amid back-to-school uncertainty, marketers pin hopes on digital precision and renewed demand

August 2, 2021

Via: Marketing Dive

Marketers hoping for a more straightforward back-to-school season in 2021 could feel creeping dread as health experts and financial analysts sound the alarm on the COVID-19 delta variant and reinstatement of public health measures, including indoor mask mandates in several […]


Back-to-School Marketing in the COVID-19 Era

August 29, 2020

Via: Natalie Dunn

The impact of the COVID-19 pandemic on digital marketing strategies is, beyond any doubt, substantial. While some niche digital businesses have seen their online sales increase since the advent of the crisis, many more have been affected by it and […]