Tag: B2B

December 4, 2023

Staying ahead of the curve is imperative for long-term success in B2B. As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to […]

November 21, 2023

Traditional B2B marketing content may be data-rich and insightful, but it often falls short on character. When was the last time you heard anyone call a whitepaper “exciting” or a case study “riveting?” Never? Me either. The problem is that […]

November 9, 2023

Narrative perspective is the lens through which readers experience a story, and choosing the right one can be a powerful tool in both business-to-business (B2B) and business-to-consumer (B2C) communications. Each version of the story uses a different narrative perspective to […]

October 16, 2023

Content marketing is a strategy to create and distribute valuable, relevant, and consistent content to attract and engage a target audience. This content can take various forms, from blog posts and videos to infographics and podcasts. For several compelling reasons, […]

September 22, 2023

B2B Marketers Reassess ABM Investments for 2023 For a while, Account-Based Marketing (ABM) has been the go-to strategy for engaging crucial customers. However, recent research from Demand Metric and Integrate indicates that over half of B2B marketers are considering reducing […]

September 12, 2023

There are at least four major sources at your disposal where you can focus your B2B sales efforts to increase your revenues. They are … Your existing customers Other people who you already know but that you don’t presently do […]

August 23, 2023

Humans are incredibly diverse – and it’s marketing’s job to respect, engage, and nurture that. Expanding a B2B business from English-only strategies to regional, multi-language campaigns can absolutely be the turning point of your success. In fact, it’s hard to […]

July 31, 2023

B2B companies struggle with keyword research for various reasons: A lack of significant search volume around their core topic. Search volume for their core topic is highly concentrated around a few highly competitive keywords. Search volume is concentrated around top-funnel […]

July 27, 2023

In today’s digital world, email remains a cornerstone of communication for businesses and individuals alike. However, achieving high email engagement and response rates is becoming increasingly challenging due to the sheer volume of emails flooding inboxes. Cold outreach may seem […]

July 18, 2023

Content marketing for B2B SaaS brands is a leading source of business success. According to ProfitWell, SaaS brands that prioritize content marketing experience a higher growth rate than those that don’t. Utilizing content marketing for your B2B SaaS brand can […]

June 29, 2023

Are these things that you have felt or thought? Let’s face it. Getting a clear picture of performance and effectiveness is something that most marketing teams struggle with in some capacity. In fact, in the latest edition of their annual […]

June 28, 2023

Delivering the right consumer experience has always been a crucial part of maintaining an impeccable brand reputation. In today’s day and age, personalization has evolved from being merely optional to an absolute necessity for effective digital marketing strategies. By tailoring […]

June 12, 2023

LinkedIn is doubling down on its business-to-business (B2B) marketing efforts by launching a suite of tools — including the “CMO Scorecard,” the “B2B Index,” and the “B2B Leaderboard” — that aim to help companies better understand how brand investments are […]

June 7, 2023

The significant value of B2B content marketing is paving the way to the new wave of content-first link building. A targeted Google search will return lists of articles around topics like “lists of,” “alternative,” or just “how to.” With the […]

May 30, 2023

B2B marketers are somewhat upbeat about the economy, and are adjusting their budgets accordingly. Most are also hopeful about AI, judging by State Of B2B Digital Marketing, a study released Tuesday by Wpromote and Ascend2. Of the companies polled, 70% […]

May 26, 2023

Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes that wreck their potential for results. That’s […]

May 9, 2023

Demand Science, a B2B demand-generation platform, has debuted an email tool to help small and mid-sized businesses. The new solution, Reply Force, comes with 100 free contacts per month — user-qualified leads that match a company’s best customer profiles. According […]

May 3, 2023

Fiverr, a freelance services marketplace, wanted to build a talent pool of creatives—writers, designers, video editors, and more—to help businesses find all these services in a single place. The company knew these creatives went to YouTube to hone their skills […]

May 2, 2023

Whether you’ve sailed through Q1 and early Q2 with optimism intact or battling challenges exacerbated by macro turbulence, there’s plenty of opportunity to stretch yourself and find competitive gains in the coming months. This article discusses four initiatives I’ve seen […]

April 25, 2023

B2B marketing budgets have gone up at least slightly in 2023. But there have been cutbacks in several areas, including personnel, and 66% of marketers are suffering from burnout, according to The State of B2B Marketing Budgets, a study by […]