Tag: B2B marketing

September 5, 2023

Business-to-business (B2B) Marketers are often distracted in their advertising and marketing efforts by focusing solely on a channel’s reach. Whenever I’m speaking with clients about the channels they utilize or don’t utilize, it’s essential to understand the motivation of their […]

May 3, 2023

B2B marketing teams could well be disrupted by a change within companies: Email is no longer the top communications tool, according to The Freedom to Communicate and Collaboration: Challenges in Securing an Overabundance of Tools study by Abnormal Security, conducted […]

August 12, 2022

Are you considering your B2B marketing budget for the year ahead? Want to discover why social media should take a bigger piece of the pie? The team from Oktopost share the trends you need to know in this infographic. They […]

April 13, 2022

LinkedIn is undoubtedly the best social network for B2B marketing in the last few years, and it keeps growing. With over 80% of leads for B2B businesses coming from LinkedIn compared to 12% from Twitter and around 6% from Facebook […]

April 6, 2022

TikTok is the fastest-growing social media platform in the world, and it has the potential to reach over 50% of the US adult population. There are plenty of B2C companies that are doing a good job of leveraging TikTok to […]

March 28, 2022

High CPCs. Low search volume. Unqualified leads. B2B marketers face endless challenges when attempting to generate results from paid search. Learn how to make paid search work to drive better B2B leads. Prequalify Users With Ad Copy One struggle many […]

February 24, 2022

Are you on the lookout for a marketing strategy that checks off all your targets and can potentially produce a tremendous return on investment? B2B Influencer marketing fits the bill quite perfectly. While influencers have traditionally dominated the B2C sector, […]

September 22, 2021

You have your documented content marketing strategy. You know your tactics. It’s working. Content marketing is working for you. What do you do now? Sit back, relax, and watch your strategic content pull in lead after glorious lead? Well, yes […]

September 9, 2021

The world of marketing is a constantly shifting landscape and B2B businesses have their own unique marketing challenges. Modern B2B buyers and CEOs are generally very tech savvy, highly productive, and skeptical of all solicitations. Fortunately, with the rapid rise […]

July 30, 2021

In 2020, the onset of COVID-19 revolutionized the way we live and do business. This transformation affected the rules of marketing in countless ways, and B2B is no exception. Now, it’s time to slow down for a moment, examine the […]

May 3, 2021

It’s fall 2022. We’ve moved past the lockdown and are in a bar with a group of marketing peers at an industry event reflecting on the past few years and all the transformation B2B marketing has gone through. What would […]

March 29, 2021

Email marketing’s growing popularity and value are nowhere near its end. On the contrary, email is one of the most trusted and efficient tools of communication. Today, there are 3.9 billion people using email; this number is expected to increase […]

January 14, 2021

Introduction While many forecasts for 2021 draw on the technology-driven changes that became the bedrock of any business activity in 2020, I see the coming year in marketing as being defined by the advancement of a longstanding trend: Account Based […]

December 2, 2020

Many businesses in the B2B space make the mistake of approaching their marketing in the same way that they would approach B2C marketing, and then they wonder why they aren’t getting results. The reason is simple: B2B and B2C customers […]

October 30, 2020

The research conducted by The Marketing Practice and Marketing Week in the last couple of years has highlighted the drivers of effectiveness in the B2B landscape. Their survey from last year revealed that a long-term mindset is linked to business […]

September 25, 2020

We’ve built our B2B marketing teams and respective budgets with specialists who know their marketing discipline and channel inside and out. Social Media rock stars, organized events pros, sales-driven field marketers, demand gen maestros and digital gurus deliver on their […]

August 6, 2020

Snapchat’s first global B2B marketing campaign is being positioned as an overdue and clever step in solidifying the social media brand’s position as its platform rivals face claims of racial insensitivity and advertising boycotts through to data privacy challenges. Snapchat’s […]

June 15, 2020

The global pandemic continues to affect every area of our lives and our businesses today. I reached out to my longtime colleague and friend Roger McDonald, a seasoned sales and marketing executive and thoughtful observer of things related to B2B […]

June 11, 2020

At the onset of 2020, no one could have predicted that within a month or two, well-thought-out B2B marketing strategies would be completely upended. Life has changed. Consumer spending has changed. Businesses have changed. And there are sure to be […]

May 22, 2020

Investments in marketing technology continue to be a priority for businesses across the board, as they strive to meet increased demands for personalization and a need to collect, authenticate and analyze rapidly increasing amounts of consumer data to improve the […]