Tag: B2B Marketers

Big Data, Platforms & Software

Integrate Adds Targeting Tools To Its ABM Platform For B2B Marketers

November 16, 2022

Via: MediaPost

B2B service firm Integrate has introduced several new features to its account-based marketing (ABM) suite. The new offerings, which are now part of Integrate’s Demand Acceleration Platform, will provide greater insight into cross-channel campaign performance by account while automating target […]

Advertising Technology, Digital Media & Mobile, Media

B2B marketers must prove contribution to revenue

June 19, 2018

Via: Marketing Land

Digital marketing budgets continue to grow, and the expectation for revenue driven by these budgets increases as well. Business-to-business (B2B) marketers should demonstrate a direct impact on the bottom line. Long gone are the days of measuring success solely based […]

Marketing Technologies, Other Technologies

B2B marketers: Share your thoughts on account-based marketing

June 9, 2017

Via: Econsultancy blog

Are you familiar with account based marketing (ABM)? Do you have experience to share or questions you’d like answered? Please click here to let us know if you’re open to a short interview with one of our researchers. Our aim is to […]

Marketing Channels, Web Advertising

B2B Marketers Shouldn’t Ignore Facebook

November 8, 2016

Via: Social Media Today

A new study by UK-based firms Hotwire and VansonBourne supports the notion that B2B marketers need to be active on Facebook, as well as other “nontraditional” social networks, in order to reach key B2B decision-makers. The study – based on survey results […]


Why B2B Marketers Waste 19% of Their Budgets

April 8, 2016

Via: The Content Strategist

Imagine that you were only getting 81 cents of value out of every dollar you spent. If you only wasted a few bucks, it might be okay to eat the occasional loss. But over time, those losses would add up, […]