Big Data, Platforms & Software
November 16, 2022
Via: MediaPostB2B service firm Integrate has introduced several new features to its account-based marketing (ABM) suite. The new offerings, which are now part of Integrate’s Demand Acceleration Platform, will provide greater insight into cross-channel campaign performance by account while automating target […]
Advertising Technology, Digital Media & Mobile, Media
June 19, 2018
Via: Marketing LandDigital marketing budgets continue to grow, and the expectation for revenue driven by these budgets increases as well. Business-to-business (B2B) marketers should demonstrate a direct impact on the bottom line. Long gone are the days of measuring success solely based […]
Marketing Technologies, Other Technologies
June 9, 2017
Via: Econsultancy blogAre you familiar with account based marketing (ABM)? Do you have experience to share or questions you’d like answered? Please click here to let us know if you’re open to a short interview with one of our researchers. Our aim is to […]
Marketing Channels, Web Advertising
November 8, 2016
Via: Social Media TodayA new study by UK-based firms Hotwire and VansonBourne supports the notion that B2B marketers need to be active on Facebook, as well as other “nontraditional” social networks, in order to reach key B2B decision-makers. The study – based on survey results […]
April 8, 2016
Via: The Content StrategistImagine that you were only getting 81 cents of value out of every dollar you spent. If you only wasted a few bucks, it might be okay to eat the occasional loss. But over time, those losses would add up, […]
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