Tag: b2b content

Content & SEO, Marketing Channels

7 Content Marketing Takeaways From 4.6 Million B2B Downloads

May 12, 2022

Via: Convince and Convert

Marketers love to talk about data. We love to talk about findings. But what good are such things if we’re not ready and willing to both learn from and act on them? Each year, my company, NetLine, publishes the most […]

Content & SEO, Marketing Technologies

How to Create Revenue-Generating B2B Content

June 30, 2016

Via: Convince and Convert

Proving ROI for content marketing is difficult for even the most seasoned of marketers. The numbers bear this out as 79% of content marketers confess to being unsuccessful at proving ROI. Unfortunately, unless you can connect your efforts to dollars earned or […]

Content & SEO, Marketing Technologies

Adidas creates B2B content to help with recruitment

May 23, 2016

Via: Econsultancy blog

It’s a mixture of motivational interviews with sports stars and a smattering of slightly cod-philosophical editorial that one could imagine a spornosexual nodding his head at. But it’s an interesting site because it shows that content marketing is still trusted, and could […]