Email Marketing, Marketing Channels
November 15, 2018
Via: Target MarketingThink about the last time a salesperson piqued your interest with a cold email, then stopped. They didn’t try to coerce or steer you. Instead, they were silent … acknowledging your right to choose to engage or walk away. We […]
Automation, Marketing Technologies
June 14, 2018
Via: Target MarketingIs the difference between sales and marketing automation confusing you? There’s a reason why. Sales teams are being pushed to hit prospecting “activities” numbers — to the exclusion of making those activities count. As one of my students selling enterprise […]
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