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Tag: automation


Content & SEO, Marketing Channels

What Search Engine Optimization Tasks Can You Automate?

November 8, 2023

Via: Martech Zone

The digital marketing arena is witnessing an unprecedented complexity in search engine optimization (SEO) driven by the emergence of diverse search features like local search, map packs, intricate schema markup, ranking factor changes, the expansive knowledge graph, and the dynamic […]


Editorial

Best Practices for PPC Success in 2023

September 29, 2023

Via: Jim Falk

Pay-per-click (PPC) advertising remains one of the most powerful tools in the hands of digital marketers, offering a targeted and measurable way to reach their audiences.  As the summer of 2023 comes to an end, the landscape of advertising continues […]


Automation, Marketing Technologies

Unlocking the Potential of Influencer Marketing: 5 Benefits of Automation

July 7, 2023

Via: Martech Zone

Influencer marketing keeps conquering the marketing budgets of brands of all sizes. It has proven to be an efficient tool to grow brand awareness, attract new audiences, and increase consumer trust. Unoptimized processes on the side of both marketers and […]


Automation, Marketing Technologies

How non-retail advertisers can embrace value-based bidding in Google Ads

June 28, 2023

Via: Search Engine Land

As Google continues to push for automation, advertisers have gotten more creative about making updated best practices, including smart bidding strategies, work for their companies and verticals. While value-based bidding has become a staple for ecommerce and retail brands, non-retail […]


Email Marketing, Marketing Channels

How to Boost Your Business With Direct Mail Automation and Retargeting — a Detailed Beginner’s Guide

June 28, 2023

Via: Entrepreneur

Automation has made many aspects of our lives easier, both professionally and personally. If you’ve ever used dictation to send a text or have separate “home” and “away” settings on your smart doorbell, you’ve likely benefited from automation. When most […]


Big Data, Platforms & Software

11 Tips To Get The Best Out Of Performance Max Campaigns

June 5, 2023

Via: Search Engine Journal

Performance Max campaigns are the pinnacle of automation in PPC, so it’s no surprise they continue to be a major topic of debate for PPC professionals looking to balance time savings with peak campaign performance. The primary goal of Performance […]


Automation, Marketing Technologies

Insightly Debuts New Email Tools As B2B Brands Invest More In Automation

April 14, 2023

Via: MediaPost

Almost all B2B businesses are using automation tools to drive revenue, according to a study by Insightly. Of almost 200 B2B companies surveyed earlier this year, 87% now have some or all of their customer journeys fully automated, and 50% […]


Automation, Marketing Channels, Marketing Technologies, Social Media Marketing

5 ways automation can keep social media managers sane

April 3, 2023

Via: Social Media Today

The pressure to build engaged communities across multiple social media platforms has skyrocketed, but many companies haven’t empowered their social media managers with the resources they need to succeed. Here’s what life looks like for today’s typical social media manager: […]


Marketing Channels, Web Advertising

6 PPC Strategies To Focus On Now

March 9, 2023

Via: Search Engine Journal

PPC has many components, constantly evolving with new technologies, feature enhancements, and tactical tips. Today, our recommendations focus on the following key concepts for a fresh perspective or next-level optimizations. Measurement: Conversion goals and analytics tracking. Automation: Managing smart settings. […]


Automation, Marketing Technologies

How to dial in your ad messaging in an automated marketing world

March 7, 2023

Via: Search Engine Land

Google and Microsoft have forced marketers away from manual controls in favor of automation. Responsive search ads have replaced expanded text ads. Performance Max is the new way forward for ecommerce. Multi-platform is coming to a Bing account near you. […]


Automation, Marketing Technologies

Digital advertising automation is here: Are you ready? by Fluency

February 21, 2023

Via: Search Engine Land

The benefits of automation are clear: replace the need to manually manage your digital advertising accounts with fulfilling work, such as strategic planning and forward-thinking conversations. Drastically reduce the stress related to a business exclusively powered by people—such as eroding […]


Content & SEO, Marketing Channels

Custom CMS Development: 4 Content Management Trends To Consider 

January 18, 2023

Via: Martech Zone

Headless Architecture Headless architecture implies a separation between the front-end and back-end during CMS development. A typical headless CMS represents a centralized repository for storing and managing corporate content and digital assets. Such systems usually do not have a user […]


Automation, Marketing Technologies

3 Digital Marketing Strategies That Will Save You 20 Hours Every Week

January 9, 2023

Via: Entrepreneur

1. Social media marketing automation Automating your social media marketing is one of the fastest and easiest ways to save time in digital marketing. There are many tools available that allow you to schedule posts, monitor engagement, and more. At […]


Automation, Marketing Technologies

How to make PPC automation work for lead gen

January 5, 2023

Via: Search Engine Land

Lead generation automation challenges Many of us are dealing with the challenges of lead generation in an advertising system that’s built for ecommerce. B2B lead generation is totally different from ecommerce, with fewer overall conversions, no shopping carts, no “conversion […]


Automation, Marketing Technologies

Meta Ads Automation: An Advertiser’s Guide

November 10, 2022

Via: Search Engine Journal

Automation: It’s all the rage for established digital advertising platforms these days. Take Google’s recent introduction and expansion of Performance Max, which simplifies campaign setup and management based on an advertiser’s goals, so instead of managing several campaigns across the […]


Automation, Marketing Technologies

Your Ad Operations Team Is Busy! Leave Ad Screenshots To Automation

September 21, 2022

Via: AdExchanger

It’s nearly impossible to accuse ad tech of being behind on automation. In fact, ad tech is now built on algorithms, all designed to maximize yield for buyers and sellers. Today, every impression has multiple systems evaluating every data point […]


Automation, Email Marketing, Marketing Channels, Marketing Technologies

4 Things You Can Automate in Your Email Marketing That Will Save You Time and Drive Sales

July 25, 2022

Via: Entrepreneur

Companies use email for marketing because it’s an effective way to reach their customer base through a channel they use most often. People spend a lot of time checking email — to the tune of 143 minutes every weekday — […]


Marketing Channels, Social Media Marketing

4 Facebook app strategies to reduce costs

July 11, 2022

Via: Search Engine Journal

Facebook’s App campaigns are a great way to promote and increase installs for your application across both Android and iOS. You can promote your app by launching campaigns designed to drive more installs or you can optimize for custom in-app […]


Automation, Marketing Technologies

How To Get Started With Enterprise Marketing Workflow Automation

May 23, 2022

Via: Search Engine Journal

If you’re at a mid-level agency moving into the enterprise-client space – whether gradually or at warp speed – you have probably realized that you’ll need as many automated workflow processes as you can get. You can even look at […]


Automation, Marketing Technologies

How To Automate Google Ads – No Coding Required

April 27, 2022

Via: Search Engine Journal

Automation is everywhere. There’s no way around it. In the world of advertising, automation has not only become the norm but the default way of advertising in some aspects. With every technology update (good or bad), there’s always some give […]