Content & SEO, Marketing Technologies
March 4, 2016
Via: Social Media TodayPodcast audiences in the United States have grown tremendously over the last few years. In April 2015, Pew Research Center reported, “The percentage of Americans who have listened to a podcast in the past month has almost doubled since 2008, […]
Content & SEO, Marketing Channels, Marketing Technologies, Web Advertising
March 1, 2016
Via: Online Marketing BlogIn today’s digital, content-saturated world, it’s no secret that we marketers are all battling to connect, engage and inspire action from our respective audiences. As a result, having an integrated content marketing strategy is of paramount importance. As a matter […]
February 29, 2016
Via: Social Media TodayThe answer is yes, there are people out there. But they wont respond if you don’t speak to them—directly to them. The great thing about social marketing is that now, suddenly, every brand and every consumer has a voice if […]
February 24, 2016
Via: Online Marketing BlogYou are (presumably) a person. The people you are trying to reach with your brand’s message are, amazingly, people as well. Content works better when it comes from a place of empathy—that is, when you know your audience and can […]
Content & SEO, Marketing Technologies
February 18, 2016
Via: Social Media TodayThis week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Storytelling Gone Wild: The Key to Creating Viral Content. This webinar featured James Hilliard (@hillyprods) President & […]
Marketing Technologies, Other Technologies
February 18, 2016
Via: Convince and ConvertOne of Clinton Bonner’s biggest priorities is helping the market understand what is achievable through crowdsourcing. Topcoder is a community of designers, developers, and data scientists who specialize in design and technology. This community develops enterprise-level work for some of […]
February 9, 2016
Via: Chief MarketerWith each New Year come new marketing strategies, new ideas, new trends, new ways to manage a team and suggestions to get your job done. In a word, we’re bombarded. Forbes.com has 10 to add to your marketing strategies. These […]
February 8, 2016
Via: Social Media TodaySmall business owners may find it challenging navigating through the fast-paced world of social media. Their resources are valuable and they don’t want to waste any of it. Here’s a list of free social media tools that will save them […]
February 3, 2016
Via: Convince and ConvertOne of a marketer’s goals is to make meaningful connections with consumers. This is also one our biggest challenges. Content marketing is meant to be a strategic way to reach and attract a defined audience. Lately, it seems to have […]
February 1, 2016
Via: Social Media TodayAnother year’s gone and here we are standing at the beginning of 365-days of opportunity that lie ahead of us. While 2015 was an exciting year for social media marketers, 2016 promises a host of changes and opportunities. All we need […]
December 16, 2015
Via: Online Marketing BlogAs technology advances we are provided even more tools and opportunities to deliver better information to our customers, no matter where they are searching. In today’s world, a prospect that visits your website and doesn’t convert isn’t always a lost […]