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Tag: audience


Content & SEO, Marketing Technologies

Should You Advertise on Podcasts?

March 4, 2016

Via: Social Media Today

Podcast audiences in the United States have grown tremendously over the last few years. In April 2015, Pew Research Center reported, “The percentage of Americans who have listened to a podcast in the past month has almost doubled since 2008, […]


Content & SEO, Marketing Channels, Marketing Technologies, Web Advertising

3 Ways Digital Advertising Gives Tactical Support to Your Content Marketing Mission

March 1, 2016

Via: Online Marketing Blog

In today’s digital, content-saturated world, it’s no secret that we marketers are all battling to connect, engage and inspire action from our respective audiences. As a result, having an integrated content marketing strategy is of paramount importance. As a matter […]


Marketing Channels

Finding Your Audience in the Digital Age

February 29, 2016

Via: Social Media Today

The answer is yes, there are people out there. But they wont respond if you don’t speak to them—directly to them. The great thing about social marketing is that now, suddenly, every brand and every consumer has a voice if […]


Content & SEO

Empathy in Content Marketing: Three Stories to Tell Your Audience

February 24, 2016

Via: Online Marketing Blog

You are (presumably) a person. The people you are trying to reach with your brand’s message are, amazingly, people as well. Content works better when it comes from a place of empathy—that is, when you know your audience and can […]


Content & SEO, Marketing Technologies

Storytelling Gone Wild: The Key to Creating Viral Content

February 18, 2016

Via: Social Media Today

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Storytelling Gone Wild: The Key to Creating Viral Content. This webinar featured James Hilliard (@hillyprods) President & […]


Marketing Technologies, Other Technologies

How Transparency Creates Engaged Communities

February 18, 2016

Via: Convince and Convert

One of Clinton Bonner’s biggest priorities is helping the market understand what is achievable through crowdsourcing. Topcoder is a community of designers, developers, and data scientists who specialize in design and technology. This community develops enterprise-level work for some of […]


Uncategorized

10 Ways to Improve Marketing Campaigns

February 9, 2016

Via: Chief Marketer

With each New Year come new marketing strategies, new ideas, new trends, new ways to manage a team and suggestions to get your job done. In a word, we’re bombarded. Forbes.com has 10 to add to your marketing strategies. These […]


Social Media Marketing

33 Free Social Media Marketing Tools for Small Businesses

February 8, 2016

Via: Social Media Today

Small business owners may find it challenging navigating through the fast-paced world of social media. Their resources are valuable and they don’t want to waste any of it. Here’s a list of free social media tools that will save them […]


Social Media Marketing

How to Take an Audience-Centric Approach to Content Marketing

February 3, 2016

Via: Convince and Convert

One of a marketer’s goals is to make meaningful connections with consumers. This is also one our biggest challenges. Content marketing is meant to be a strategic way to reach and attract a defined audience. Lately, it seems to have […]


Social Media Marketing

3 Social Media Marketing Options to Consider in 2016

February 1, 2016

Via: Social Media Today

Another year’s gone and here we are standing at the beginning of 365-days of opportunity that lie ahead of us. While 2015 was an exciting year for social media marketers, 2016 promises a host of changes and opportunities. All we need […]


Other Technologies

3 Remarketing Campaign Tips to Help You Engage Your Online Audience

December 16, 2015

Via: Online Marketing Blog

As technology advances we are provided even more tools and opportunities to deliver better information to our customers, no matter where they are searching. In today’s world, a prospect that visits your website and doesn’t convert isn’t always a lost […]