Tag: audience

December 12, 2023

I’ve been thinking about something that will impact marketing in 2024: Relationships. And I mean specifically the relationships between your brand and your audience. The idea of customer relationships has received lip service for over 25 years. Some say research […]

March 30, 2023

One of my favorite motivational speeches happened, of all places, at the Oscars in 2014. The words shared by Matthew McConaughey in his three-minute acceptance speech for best actor can teach you so much. He spoke of the three things […]

January 30, 2023

Who doesn’t like to have a good experience consuming content? I know I do. And isn’t that what we – as both a consumer of content and a marketer of content – all want? What if you create such a […]

July 5, 2022

Content marketers know how to sway people. You know exactly who your audience is, what they need, and exactly how they want to consume it. You can use the same skillset to persuade editors at third-party outlets to publish your […]

July 1, 2022

Marketers are increasingly turning to automation to unlock new growth opportunities. Automated ads are quick, easy and simple to use. However, in a world of smart and automated strategies, optimizing advertising campaigns that outperform the competition can be challenging. Can […]

June 21, 2022

When I describe SEO, I explain that it is a mix of marketing, technical know-how, and psychology. From a marketing perspective, you must have an overall understanding of your product, the problems it solves, and how to best communicate to […]

February 9, 2022

What should your brand be posting about on Twitter, and how can you maximize connection with your audience? There’s no right answer to this, as it will vary from business to business, but there are some overall guidance notes that […]

May 24, 2021

Having a high engagement rate is one of the biggest dreams (and challenges) of both bloggers and large businesses. But what exactly is content engagement? Is it just a misunderstood concept? And how do you achieve high engagement? Are you […]

November 9, 2020

Your site’s content exists for one purpose: to attract, delight, and engage your target audience. As obvious as that statement sounds, it is surprisingly easy to lose sight of the centrality of your audience when deciding what content to create […]

August 7, 2019

If one of marketing’s main goals is, as I touched on a few weeks back, to reduce perceived risk for your prospects, then it’s worth discussing ways you can lose your audience’s trust and how to avoid the mistakes that […]

April 17, 2019

Our crazy upside-down world offers plenty of evidence that, “it’s not what you know, it’s who you know.” But while that might get you $26 million worth of Instagram endorsement deals, in content marketing, you have to know something — […]

March 15, 2019

Before there were emojis, infographics, flowcharts and photo collages, people shared ideas through the oral tradition of storytelling. Humans are hardwired to remember stories as every person on this planet comes from a lineage of storytellers. Over a millennium ago, […]

February 21, 2019

Product innovation is necessary for every company to grow and evolve in a competitive market. But if your audience “doesn’t get” your new product, success is much less of a guarantee. Before you unveil your hard-won innovations, here are some […]

August 17, 2018

Facebook ad numbers are inflated and the platform’s audiences in U.S. cities and states a Kansas-based marketer wanted to target were far smaller than the “potential reach” Facebook said it had, alleges a lawsuit the marketer filed in California. MercuryNews.com […]

February 28, 2018

Generating content that is relevant to your audience is easy; delivering unique content that actually serves its needs is significantly more difficult. That requires a content strategy. These days, it’s not enough to produce loads of content based on keyword […]

October 5, 2017

Content marketing for SMBs (small and medium businesses) has its own particularities, in terms of planning, strategy, size and delivery methods. Regardless whether the digital marketing team is on-premises or if the company hires the services of an independent marketer, […]

April 27, 2017

There’s a rumor that at Amazon, CEO Jeff Bezos has an empty chair at meetings to stand in for the customer – because decisions should be made with the customer at front of mind. Creating personas is a similar act, […]

March 14, 2016

So what’s the key to success on Instagram? According to Instagram itself: “There’s no big secret to creating content for Instagram—good and effective creative is just good creative. The same creative principles that apply to any marketing channel apply to Instagram, like […]

March 8, 2016

Whether you’re new to Facebook ads, or an experienced veteran, I’m certain the following Facebook ad tips will help you achieve more clicks from relevant traffic, at a cheaper rate. Why waste clicks on cold traffic when you can target […]

March 7, 2016

It’s a tactic that’s been used since the dawn of time – giveaways are one of the best ways to stimulate interest in your product, because people like to tell other people about free things. And if you can get people talking […]