Marketing Technologies, Other Technologies
October 31, 2022
Via: AdExchangerWe’re in a new era of television. Consumers have embraced streaming and other forms of advanced TV (ATV), putting streaming on a path to becoming the main way of watching TV in the next two to three years. Brands have […]
Big Data, Platforms & Software
October 26, 2022
Via: AdExchangerThe Amazon Marketing Cloud (AMC), which emerged from beta last year, is at the beating heart of Amazon’s advertising ambitions. Amazon touted the product, which is its answer to a homegrown data clean room, at its Amazon Ads unBoxed conference […]
Marketing Technologies, Mobile Marketing
September 23, 2022
Via: Business of AppsAlmost two-thirds (65%) of app developers are looking for new ways to target users without IDFA, cookies or data privacy issues. That’s according to research from advertising tech company Bango which surveyed more than 300 app developers and marketers on […]
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