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TikTok launches AI-powered creative assistant to streamline ad creation process

With First-Party Data, the Experience Is the Most Important Part

Deinfluencing on social apps is a wake-up call for brands

Brands scrutinize video ad budgets as upfronts approach

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Tag: Audience Ratings

Marketing Channels, Social Media Marketing

30 Social Media Metrics That Matter Throughout the Customer Journey

August 4, 2021

Via: Search Engine Journal

If you’re searching for a list of social media metrics that matter, you’re not alone. Some social media marketers believe there are three to four that they should turn into key performance indicators (KPIs). However, while the most common social […]