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TikTok launches AI-powered creative assistant to streamline ad creation process

With First-Party Data, the Experience Is the Most Important Part

Deinfluencing on social apps is a wake-up call for brands

Brands scrutinize video ad budgets as upfronts approach

How much do influencers think they would charge for mobile social campaigns?

Tag: Athleta

Gap Inc. further streamlines loyalty across brands

July 23, 2021

Via: Marketing Dive

Gap Inc. has been down this road for a while. Its experimentation with cross-brand loyalty rewards dates from at least 2017 when it began testing a program that had flexible terms and included customers without store cards. The company later […]