Tag: AR


Meta Previews New AR and Shopping Ads at NewFronts

May 4, 2023

Via: Social Media Today

Meta has previewed some new AR and Reels ad options, which will help brands tap into the popularity of each format, while it’s also looking to continue building its in-stream commerce tools, as part of a resurgence of its in-app […]

Marketing Channels, Social Media Marketing

Marketing and the metaverse

June 30, 2022

Via: CMO

It’s been described as the new age of the Internet. But what does the metaverse mean when it comes to your brand and your customer approach? It was equity strategist at Investment Bank Jeffries, Simon Powell, who described the metaverse […]

Marketing Technologies, Other Technologies

As consumers head back outdoors, brands embrace AR and immersive experiences

June 13, 2022

Via: Marketing Dive

A report from the Out of Home Advertising Association of America in partnership with The Harris Poll found that 69% of American adults increased their positive awareness of their surroundings as COVID-19 lockdown restrictions began easing last fall. Similarly, throughout […]

Marketing Technologies, Other Technologies

Apple’s iOS 16 offers mixed blessings for marketers

June 9, 2022

Via: Marketing Dive

Apple this week unveiled its next generation of software for its devices, including changes that will affect the way marketers interact with consumers on mobile. The tech giant previewed the coming updates to the software for devices including the iPhone […]

Marketing Channels, Marketing Technologies, Other Technologies, Social Media Marketing

TikTok adds AR effects for brand ads

May 4, 2022

Via: Business of Apps

TikTok is adding augmented reality (AR) tools through a partnership with Camera IQ’s software tools. The new AR features will be available in TikTok’s Effect House, its experimental hub for creators which is currently in beta. “This is just the […]

Marketing Channels, Social Media Marketing

Snapchat adds Custom Landmarkers for marketers and Bitmoji outfits for users

March 18, 2022

Via: Business of Apps

Snapchat just added Custom Landmarkers as a way for marketers to use its AR Landmarks feature in Lens Studio. The tool lets creators anchor Lenses to local places, including statues and storefronts. What this means is that locations can be […]

Marketing Technologies, Other Technologies

The State of Immersive Advertising In 2022

March 8, 2022

Via: Entrepreneur

As lens-tech solutions, cloud computing and mobile connectivity infrastructure gradually evolve, the accessibility of VR and AR experiences to digital consumers is increasing. However, in spite of the global hype around metaverse and the relevant advertising capabilities it can unlock, […]


Top Digital Marketing Trends to Consider in 2022

January 6, 2022

Via: Natalie Dunn

Almost two years have passed since the beginning of the COVID-19 pandemic that reshaped the day-to-day lives of people from all around the world. With lockdowns and social distancing measures still around, and people returning to the office while others […]

Content & SEO, Marketing Channels

How To Do Less and Get More in Every Facet of Content Marketing

January 3, 2022

Via: CMI

Content marketing work hasn’t slowed down – and it’s not likely to anytime soon. Yet content marketers have adapted admirably to constant disruptions and changes in direction. Many of you have explored newer content platforms (metaverse anyone?). Many have built […]

Marketing Channels, Social Media Marketing

Snapchat Shares New Data on the Marketing Benefits of Immersive AR Experiences

December 9, 2021

Via: Social Media Today

Snapchat has shared some new insights into the value of AR for advertising, by underlining just how immersive and engaging AR experiences can be, and how Snap’s AR tools, in particular, can drive better response. Snapchat commissioned market research firm […]

Marketing Technologies, Other Technologies

6 ways AR can level up your marketing strategy in 2022

December 6, 2021

Via: Marketing Dive

Augmented reality is no longer the new kid on the block and not simply a nice to have. AR is a powerful tool, that when incorporated into your marketing strategy can help to drive sales, increase engagement and maximize budgets. […]

Marketing Technologies, Other Technologies

Snapchat Continues to Advance its AR Try-On Tools, Pointing to the Next Stage of Online Shopping

November 7, 2021

Via: Social Media Today

Snapchat has provided a new showcase of its evolving AR Try-On tools via a new integration for ComplexCon, which enables Snap users to virtually try on branded t-shirts and hoodies to see how they look in the app. It’s not […]

Marketing Channels, Social Media Marketing

Instagram Announces New Features and Events to Celebrate Diwali

November 3, 2021

Via: Social Media Today

Diwali is being celebrated from Thursday this week, and Instagram’s looking to help users take part with a range of new stickers and AR effects, while it’s also running various themed events to tie into the broader Diwali festival. First […]


Walmart to use AR, shoppable content to connect brands with consumers

November 2, 2021

Via: Marketing Dive

Walmart’s collaborations with Pinterest and Facebook are a continuation of the retailer’s efforts to reach new consumers through livestreams and AR technology. For example, to amp up back-to-school enthusiasm, the retail giant hosted a shoppable livestream concert featuring musician Kane […]

Marketing Technologies, Other Technologies

5 key ways marketers can leverage augmented reality for retail

October 25, 2021

Via: Marketing Dive

Firstly, why augmented reality for retail? Neuroscience research has shown how impactful AR can be as a tool for engagement, demonstrating a: 95% Increase in visual attention 70% Uplift in memory encoding 45% Higher attention rate than TV or online […]

Marketing Technologies, News, Other Technologies

Snap launches Spectacles with AR for creators

June 7, 2021

Via: Business of Apps

Snap has released a special edition of its Spectacles that includes augmented reality technology to make it easier for creators to connect with followers. The new Spectacles will eventually be available to the public but for now it seems Snap […]

Marketing Technologies, News, Other Technologies

Hyundai touts hybrid cars in Nat Geo’s AR series on national parks

April 28, 2021

Via: Marketing Dive

Hyundai is attempting to appeal to prospective car buyers who are environmentally conscious by showcasing its electric and hybrid vehicles in National Geographic’s AR series about national parks. As the summer road trip season approaches and people look for safe […]

Big Data, Customer Data

With real-world experiences scarce, consumers warm to immersive tech, Accenture study says

September 23, 2020

Via: Marketing Dive

Accenture Interactive’s new study suggests that with real-word experiences currently underwhelming, consumers are finding some solace — and brand connection — in immersive experiences related to online shopping, a development that could lead to wider use of immersive technologies like […]

Automation, Marketing Technologies, Other Technologies

Augmented Reality Can Bring ‘Incredible Joy’ to Advertising

December 10, 2019

Via: Adweek

Facebook wants its advertisers to lean into the augmented reality craze. Following the rollout of a suite of interactive ads this past September, the social giant announced today the addition of its augmented reality engine, Spark AR, to its ad […]

Email Marketing, Marketing Channels, Marketing Technologies, Other Technologies

Digital Print, AR, and Experiential Marketing Evolve Direct Mail

November 25, 2019

Via: Target Marketing

Let’s just call them variable data presentations, says Ron Jacobs, CEO of Jacobs & Clevenger. Jacobs says the clients of his performance marketing agency are so ahead of the times that they’re sending consumers from hyper-personalized digital print direct mail […]