Tag: AR

May 4, 2023

Meta has previewed some new AR and Reels ad options, which will help brands tap into the popularity of each format, while it’s also looking to continue building its in-stream commerce tools, as part of a resurgence of its in-app […]

June 30, 2022

It’s been described as the new age of the Internet. But what does the metaverse mean when it comes to your brand and your customer approach? It was equity strategist at Investment Bank Jeffries, Simon Powell, who described the metaverse […]

June 13, 2022

A report from the Out of Home Advertising Association of America in partnership with The Harris Poll found that 69% of American adults increased their positive awareness of their surroundings as COVID-19 lockdown restrictions began easing last fall. Similarly, throughout […]

June 9, 2022

Apple this week unveiled its next generation of software for its devices, including changes that will affect the way marketers interact with consumers on mobile. The tech giant previewed the coming updates to the software for devices including the iPhone […]

May 4, 2022

TikTok is adding augmented reality (AR) tools through a partnership with Camera IQ’s software tools. The new AR features will be available in TikTok’s Effect House, its experimental hub for creators which is currently in beta. “This is just the […]

March 18, 2022

Snapchat just added Custom Landmarkers as a way for marketers to use its AR Landmarks feature in Lens Studio. The tool lets creators anchor Lenses to local places, including statues and storefronts. What this means is that locations can be […]

March 8, 2022

As lens-tech solutions, cloud computing and mobile connectivity infrastructure gradually evolve, the accessibility of VR and AR experiences to digital consumers is increasing. However, in spite of the global hype around metaverse and the relevant advertising capabilities it can unlock, […]

January 6, 2022

Almost two years have passed since the beginning of the COVID-19 pandemic that reshaped the day-to-day lives of people from all around the world. With lockdowns and social distancing measures still around, and people returning to the office while others […]

January 3, 2022

Content marketing work hasn’t slowed down – and it’s not likely to anytime soon. Yet content marketers have adapted admirably to constant disruptions and changes in direction. Many of you have explored newer content platforms (metaverse anyone?). Many have built […]

December 9, 2021

Snapchat has shared some new insights into the value of AR for advertising, by underlining just how immersive and engaging AR experiences can be, and how Snap’s AR tools, in particular, can drive better response. Snapchat commissioned market research firm […]

December 6, 2021

Augmented reality is no longer the new kid on the block and not simply a nice to have. AR is a powerful tool, that when incorporated into your marketing strategy can help to drive sales, increase engagement and maximize budgets. […]

November 7, 2021

Snapchat has provided a new showcase of its evolving AR Try-On tools via a new integration for ComplexCon, which enables Snap users to virtually try on branded t-shirts and hoodies to see how they look in the app. It’s not […]

November 3, 2021

Diwali is being celebrated from Thursday this week, and Instagram’s looking to help users take part with a range of new stickers and AR effects, while it’s also running various themed events to tie into the broader Diwali festival. First […]

November 2, 2021

Walmart’s collaborations with Pinterest and Facebook are a continuation of the retailer’s efforts to reach new consumers through livestreams and AR technology. For example, to amp up back-to-school enthusiasm, the retail giant hosted a shoppable livestream concert featuring musician Kane […]

October 25, 2021

Firstly, why augmented reality for retail? Neuroscience research has shown how impactful AR can be as a tool for engagement, demonstrating a: 95% Increase in visual attention 70% Uplift in memory encoding 45% Higher attention rate than TV or online […]

June 7, 2021

Snap has released a special edition of its Spectacles that includes augmented reality technology to make it easier for creators to connect with followers. The new Spectacles will eventually be available to the public but for now it seems Snap […]

April 28, 2021

Hyundai is attempting to appeal to prospective car buyers who are environmentally conscious by showcasing its electric and hybrid vehicles in National Geographic’s AR series about national parks. As the summer road trip season approaches and people look for safe […]

September 23, 2020

Accenture Interactive’s new study suggests that with real-word experiences currently underwhelming, consumers are finding some solace — and brand connection — in immersive experiences related to online shopping, a development that could lead to wider use of immersive technologies like […]

December 10, 2019

Facebook wants its advertisers to lean into the augmented reality craze. Following the rollout of a suite of interactive ads this past September, the social giant announced today the addition of its augmented reality engine, Spark AR, to its ad […]

November 25, 2019

Let’s just call them variable data presentations, says Ron Jacobs, CEO of Jacobs & Clevenger. Jacobs says the clients of his performance marketing agency are so ahead of the times that they’re sending consumers from hyper-personalized digital print direct mail […]