Tag: Apple’s advertising business

Big Data, Customer Data, Marketing Channels, Social Media Marketing

Facebook Ads announces new performance, reporting and measurement products in light of iOS privacy changes

October 21, 2021

Via: Search Engine Land

“Apple’s advertising business has more than tripled its market share in the six months after it introduced privacy changes to iPhones that obstructed rivals, including Facebook and Google, from targeting ads at consumers,” tweeted Patrick McGee, a correspondent for the […]