Tag: Apple ID

Big Data, Customer Data

Data shows IDFA changes provide new opportunities to engage mobile consumers

November 1, 2021

Via: Business of Apps

Apple’s 14.5 update to iOS sent advertisers and other platforms (we’re looking at you, Facebook) scrambling to figure out how to track users who block the Apple ID for Advertisers (IDFA). Another update — iOS 15 — is coming this […]