Marketing Technologies, Mobile Marketing
February 7, 2023
Via: Business of AppsVideo has been one of the breakout trends in app and mobile marketing over the last few years. But how has the economic downturn affected marketers’ priorities and which types of video do marketers prefer? A survey of over 500 […]
Marketing Technologies, Mobile Marketing
December 23, 2022
Via: Business of AppsironSource, now part of Unity Technologies Gamification, Not Just a Buzzword Who doesn’t like being rewarded for doing something? Especially something they are already doing. Rewarded lifestyle apps (Walking, Meditating, Fitness, Drinking Water) have seen an uptick in engagement. Apps […]
Marketing Channels, Social Media Marketing
October 18, 2022
Via: Business of AppsShort video ads have taken the app marketing world by storm and there are plenty of good reasons for developers and brands to be optimistic. From platforms such as YouTube to Instagram and Pinterest – with so many platforms to […]
Marketing Technologies, Mobile Marketing
September 23, 2022
Via: Business of AppsAlmost two-thirds (65%) of app developers are looking for new ways to target users without IDFA, cookies or data privacy issues. That’s according to research from advertising tech company Bango which surveyed more than 300 app developers and marketers on […]
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November 7, 2023
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