Marketing Technologies, Mobile Marketing
September 28, 2022
Via: Business of AppsHypercasual games have been a rapidly expanding mobile app genre, experiencing stable growth over the last few years, accounting for approximately a third of downloads of the top 100 games globally in 2021. Hypercasual games feature simple play based on […]
Marketing Channels, Web Advertising
May 8, 2019
Via: AdweekGoogle introduced a host of new features for developers looking to monetize their applications at its I/O 2019 developer conference in Mountain View, Calif., Wednesday. Vice president of product, mobile app advertising Sissie Hsiao said in a blog post that […]
Advertising & Branding, Digital Media & Mobile, Media
June 20, 2018
Via: Media PostMobile apps are an integral part of daily life, with smartphone users of all ages spending five hours daily on apps and checking them an average of 88 times, according to Scott Hagedorn, CEO, Hearts & Science, the Omnicom Media […]
April 25, 2018
Via: Media PostWhere are most advertisers placing their bets these days — on mobile web browsers or mobile apps? If you looked at spend alone, you would think that in-app advertising is the winner. 2016 in-app spend was triple that of mobile […]
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