Tag: API

Big Data, Platforms & Software

GA4 ramps up Protected Audiences API rollout and adds enhanced conversions

December 11, 2023

Via: Search Engine Land

Google Analytics 4 is enhancing its privacy features in preparation for the deprecation of third-party cookies next year. The platform told Search Engine Land that it is accelerating the roll out of the Protected Audiences API and is also integrating […]

Automation, Marketing Technologies

Last call for Google Ads API v12

August 29, 2023

Via: Search Engine Land

Developers are being advised to migrate to a newer version before then to ensure API access is not affected. Why we care. API updates have a direct impact on how advertising campaigns work. When an older version is no longer […]

Automation, Marketing Technologies

Google Ads scripts usher in a new era with API access

August 9, 2023

Via: Search Engine Land

For nearly a decade, Google Ads scripts have been the unsung heroes for advertisers aiming to automate their accounts. Initially created to empower users with JavaScript-driven automation capabilities, these scripts can now use the Google Ads API’s “mutate” function. This […]

Big Data, Platforms & Software

Meta Expands Instagram API to Incorporate Creator Accounts, User Tagging in Reels

June 12, 2023

Via: Social Media Today

Meta’s expanding the options available via the Instagram API, which will enable third-party platforms to offer more posting functionality within their apps. First off, third-party developers will now be able to offer content publishing via Instagram Creator accounts, in addition […]

Big Data, Platforms & Software

Microsoft Advertising launches chat API to monetize AI chat

May 8, 2023

Via: Search Engine Land

Microsoft Advertising today announced a new API – ads for chat API – which will allow publishers, online services and apps to deliver ads through chat. The new Chat API will allow sites and apps to customize their chat experience, […]

Email Marketing, Marketing Channels

Why The API? Developers Face Hurdles In Building Email Integrations

April 17, 2023

Via: MediaPost

Caution, email teams: Have you looked over into the development area recently to see how those guys are going? They’re not doing well, judging by The State of Developer Experience 2023, a study by Nylas. For starters, 48% of developers […]

Big Data, Platforms & Software

How To Access Google Analytics API Via Python

January 3, 2023

Via: Search Engine Journal

Setting Up The API Creating A Google Service Account The first step is to create a project or select one within your Google Service Account. Once this has been created, the next step is to select the + Create Service […]

Big Data, Platforms & Software

Google releases URL Inspection Tool API

January 31, 2022

Via: Search Engine Land

Google has released a new API under the Search Console APIs for the URL Inspection Tool, the search company announced this morning. The new URL Inspection API lets you programmatically access the data and reporting you’d get from the URL […]

Automation, Marketing Technologies

How To Use Python For IndexNow API Bulk Indexing & Automation

January 13, 2022

Via: Search Engine Journal

IndexNow is a protocol developed by Microsoft Bing and adopted by Yandex that enables webmasters and SEO pros to easily notify search engines when a webpage has been updated via an API. And today, Microsoft announced that it is making […]

Content & SEO, Marketing Channels, Web Advertising

Google released Google Ads API version 7.0

April 29, 2021

Via: Search Engine Land

Google has released a new version of the Google Ads API. This is version 7.0, which is an upgrade from version 6.1.0 which was released on April 10, 2021. What is the Google Ads API. The Google Ads API lets […]

Big Data, Customer Data

Twilio’s acquisition of Segment will support collection of digital data

October 12, 2020

Via: Marketing Land

In news which broke on Friday and was confirmed this morning, communication APIs vendor Twilio has entered into an agreement to acquire Segment for $3.2 billion in an all stock deal. Segment is a customer data infrastructure vendor, although it […]

Digital Media & Mobile, Media

Snapchat opens its advertising API to everyone

February 13, 2018

Via: Marketing Land

More than a year after Snapchat’s parent company Snap officially launched its advertising API for approved developers to build software to programmatically buy ads on Snapchat, the company is opening up the automated ad-buying toolkit to all advertisers, agencies and […]