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Tag: analytics


Marketing Channels, Social Media Marketing

How to Use Facebook Insights and Analytics to Boost Your Social Media Marketing Strategy

April 13, 2017

Via: BufferSocial

Facebook Insights is one of the most powerful Facebook analytics tools available. When you dive into your Facebook Insights, you’ll receive a wealth of data to help you understand more about your Facebook Page. With so many different data-points available to […]


Industries, Other

6 reasons why building your own customer data asset is a recipe for marketing success

April 6, 2017

Via: Marketing Land

Customer data. It’s a brand’s special sauce. But right now, there are too many chefs in the kitchen. Marketers are working with multiple technology solutions and partners. Their customer data is strewn among dozens of different platforms, channels, applications and […]


Advertising & Branding

What is demand generation marketing?

March 27, 2017

Via: Marketing Land

The role of demand generation marketing is evolving along with technology, enabling B2B marketers to get better at filling the pipeline with actual opportunities versus just a bunch of leads. In one TED Talk, Malcolm Gladwell shares a story about choice, […]


Digital Media & Mobile, Media

How to use Google Tag Manager to show your clients results

March 8, 2017

Via: Marketing Land

Are you tired of asking your web developer to add code, snippets, pixels or scripts to your site so you can track remarketing, conversions, analytics and more? Google Tag Manager (GTM) allows you to add or update tags without having […]


Advertising Technology

Machine learning is marketing’s future

March 7, 2017

Via: Marketing Land

When you hear “artificial intelligence” or “machine learning,” what comes to mind? A complicated technology that demands deep domain experience or a degree to use? This was once the way technology worked; only a select few had access. But innovation […]


Digital Media & Mobile, Media

Facebook to phase out Atlas brand, shift tools & clients to Facebook’s products

March 7, 2017

Via: Marketing Land

Facebook is finally phasing out Atlas, the ad server and measurement platform that it acquired from Microsoft in February 2013 and has been folding into Facebook since last fall. Over the next year, Facebook will move Atlas’s existing measurement capabilities […]


Digital Media & Mobile, Media

The truth about transparency in digital advertising

December 7, 2016

Via: Marketing Land

Look through the websites of technology providers throughout the advertising ecosystem, and you’re bound to see some variation of the word “transparent” as a key value proposition across many of them. My employer, Nanigans, is no exception. It’s presently a […]


Business and Industrial, Industries

When AI and analytics drive business disruption vs. hype

November 18, 2016

Via: Marketing Land

The sales and marketing industry has been abuzz with talk of predictive analytics, machine learning and artificial intelligence (AI) this fall, especially on the heels of a flurry of AI updates from Microsoft and Oracle, Salesforce’s recent Einstein announcement at Dreamforce, […]


Advertising Technology

Why marketers must be data-driven

October 26, 2016

Via: Marketing Land

In today’s highly competitive digital economy, the result that counts is revenue, and the only way to ensure your marketing team delivers that result is through data-driven marketing. This may seem simple, but many B2B marketers face a data dilemma: […]


Digital Media & Mobile, Media

Your best users: Where they are and how to find them

September 29, 2016

Via: Marketing Land

How well do you think you know the users who come to your website? Can you tell me about your best customer’s buying habits? Or maybe how long your average customer goes between purchases? Or which customer channel converts more […]


Advertising Technology

Salesforce Extends Analytics Into B2B Market

September 2, 2016

Via: Media Post

Salesforce announced the release of an analytics platform Thursday, extending its portfolio to B2B marketers. The Wave for B2B Marketing application provides a visual, interactive dashboard. It gives marketers a view of online company metrics, including lead volume, conversion rates […]


Editorial, Platforms & Software

Google Analytics 360 Suite: benefit from this welcomed upgrade

July 19, 2016

Via: Olivia Foster

The new platform launched by Google on 15 March 2016 is targeting business data management professionals that benefited so far from Adobe and Oracle products, as well as other business specialists that just started managing their audience with digital tools. […]


Big Data, Platforms & Software

How Adobe Predicts the Future With a Crystal Ball of Big Data

March 23, 2016

Via: Convince and Convert

It is no secret that the digital realm moves quickly and creates earth-shattering trends in the blink of an eye. Keeping up with this roving beast that runs 24/7 can seem like an insurmountable task. Wouldn’t it be nice if […]


Customer Data

Demographic Targeting Is Becoming Less Effective on Social

March 16, 2016

Via: Adweek

Ad targeting and retargeting will likely be the driving force behind advertising this year. Audiences are getting more segmented, and advertisers need to be reactive to changes in the market. Despite dedication to data, marketers still get tripped up by […]


Customer Data

Consumers becoming more relaxed about their data: report

December 21, 2015

Via: Econsultancy blog

Only 1% of consumers trust advertisers to look after their data, yet 27% would be prepared to sell their data and 41% of those believe their data is worth more than £500 per year. This is according to our new […]


Automation, Web Advertising

Humans Overtake Bots on the Internet

December 17, 2015

Via: Direct Marketing News

May the force be with us! Humans this year took back control of the World Wide Web from those artificial webcrawlers called bots. But according to Web security provider Imperva—which first revealed the dominance of the automatons in 2012—bad bots […]