Tag: analytics tools


Why Reporting and Analytics Tools Are the Top Budget Priority for Marketers Today

September 18, 2023

Via: Entrepreneur

Recession or no recession, marketing budgets are getting smaller. Marketers are being asked to do more with less. The upside of this is that it provides clarity to the priorities marketers need to make with the budget they have. Time […]

Big Data, Platforms & Software

Using Twitter’s Improved Analytics Tools for Audience Insight

May 10, 2016

Via: Social Media Today

If you’re involved in any form of marketing, then you’ll know that understanding your audience is the most important place to start. Traditionally, you’ve had to either survey your audience or buy in data sets at a high cost. However, with […]