Tag: ANA

Marketing Channels, Web Advertising

Why diversity in marketing is a job for all of us: Monday’s daily brief

February 15, 2021

Via: Marketing Land

Across the board, data shows how far marketing still needs to come in terms of diversity. The Association of National Advertisers (ANA) in a 2020 report found that only 6% of its total members and 3% of the members who […]


ANA: Advertisers extend time to pay agencies for marketing services

March 11, 2020

Via: Marketing Dive

Marketing services companies have become increasingly concerned about the demands by advertisers to prolong payment terms, spurring the ANA to conduct its most recent survey of client-side marketers, according to its report. Publicly traded companies that are under greater pressure […]


ANA Campaign Aims to Convince Gen Z That Marketing Has the ‘Best Jobs Ever’

November 14, 2019

Via: Adweek

“Naming new cereal flavors is a job,” and, the Association of National Advertisers hopes, a cool one to Gen Z. Marketing has an image problem, at least according to the trade body—which is why it has released a campaign in […]