April 24, 2018
Via: AdweekLeaders at the forefront of the content marketing industry are coming together to establish standards and solutions surrounding issues that, they say, have persisted for years. Digitas put out a call last year to form a Content Coalition Steering Committee […]
April 24, 2018
Via: AdweekFor brands, much of the discussion on influencer marketing revolves around how to successfully partner with influencers and create authentic engagement, starting a conversation about their product or service. Too often, however, the conversation is focused on only one part […]
Content & SEO, Marketing Technologies
April 14, 2016
Via: The Content StrategistAmerican Express OPEN Forum is all about community. The branded blog is considered a gold standard for content marketing, and for good reason. Besides impressive longform initiatives like “The Journey,” a multimedia project that chronicled the story of a small kombucha […]
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