Tag: Amazon Marketing Cloud

Big Data, Platforms & Software

Amazon Is Leaning On Its Data Clean Room To Spur Ad Tech Growth

October 26, 2022

Via: AdExchanger

The Amazon Marketing Cloud (AMC), which emerged from beta last year, is at the beating heart of Amazon’s advertising ambitions. Amazon touted the product, which is its answer to a homegrown data clean room, at its Amazon Ads unBoxed conference […]